The importance of using Instagram for e-commerce

The importance of using Instagram for e-commerceShipStation tells it like it is

No matter what you sell, if you’re not using Instagram, you’re likely leaving money on the table. The social media platform is a force to be reckoned with, boasting 400 million monthly active users, 80 million daily posts and 3.5 billion daily likes. For teens, it’s become the single most important social network.

Ninety percent of the top 100 Interbrand companies have Instagram accounts. So do tech startups, such as MailChimp, and non-tech companies such as Dollar Shave Club and Warby Parker, which sells prescription eyewear and sunglasses.

And the evidence shows that Instagram has some advantages over its parent company Facebook, especially when it comes to engaging users:

  1. Thirty-two percent of Facebook users interact with brands, compared with 68 percent of Instagram users.
  2. Instagram has more engagement per follower than Facebook. In December 2015, an average post engaged 1.08 percent of total followers. Facebook’s total was 0.37 percent.
  3. Ninety-three percent of marketers use Facebook; only 36 percent are using Instagram, which gives you a better opportunity to connect.
  4. Even the average order value is higher on Instagram: $65 vs. $55 for Facebook.
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