Simple instructions for creating a high performing Amazon Sponsored Ad Campaign, written by Grace Macatangay
You ever hear the saying “traffic is king”? We didn’t either, until Amazon banned incentivized reviews tied to Amazon sellers giving away free or heavily discounted products in exchange for reviews (which artificially increased traffic and sell-through velocity on your Amazon product listings). Now there is a new king in town, and that’s Amazon’s Sponsored Ad platform, which can drive significant traffic to your Amazon listings.
At first glance of Amazon Sponsored Ads seemed intimidating, but the traffic benefits to your Amazon product listings are insane. As Skubana said in this blog post, we’re now entering a pay-to-play Amazon environment in 2017 – you gotta pay, to make money on Amazon and that money is going back into Amazon’s pocket.
Here’s proof of what one of Skubana’s clients shared with us and what Sponsored Ads can do for you:
This Amazon seller generated $200,000 on spend of $35,0000 – meaning, for every $1 of sales generated, Amazon is getting roughly 17 cents. That’s a great deal, and will change depending on what category you sell in.
Let’s now get to gold nuggets of our guide—creating an Amazon Sponsored Ad campaign that works, drives traffic and most importantly, is profitable. Even if you’re already using Amazon PPC to drive traffic and sales, you can benefit from some of these tips to increase relevance, find new keywords, and lower your ACOS.
We’re going to show you how this is done. Look no further:
The Basics: Why Use Amazon Sponsored Product Ads?
Amazon’s sponsored product ad platform is a tremendously powerful tool for Amazon sellers that is surprisingly underutilized, even by large Amazon retailers. Despite that, it is a tool that you can use to increase your traffic and sales with only a small investment, while reaping other benefits that will in turn add value to your entire campaign.