Webgility Under the Hood – Part 1 – The Team

I believe in transparency. Although I can’t tell you about everything we’re doing, I’d like to share some information about the people behind Webgility and how we’re structured. In part 2, I’ll provide a list of tools and applications we use to stay organized and connected.

I started Webgility in 2007 while I was in Phoenix, Arizona. That summer I went to a town in India called Indore and hired three engineers to start developing eCC using the prototype design I had created. Why Indore? Well, I had run the development team for Gate6 in Indore for seven years prior and it proved to be a great location to get high-quality talent. My parents also live in Indore so I figured I could make frequent stops for mom’s home cooking if Webgility took off.

It took us about five months to get eCC v1.0 to market and we got our first customer in October 2007! For the next three years we continued to build the product and development team in India but I knew we needed more sales and marketing to grow the company. So in 2010 I moved to what I now believe is the best city in the world (San Francisco in case you didn’t know). I wanted to be closer to my friends, the ocean, our business partners, and the heart of Silicon Valley, which enabled me to tap into a pool of brilliant people who were excited to be part of Webgility. Fast forward to 2013 and we have almost 80 people: 13 at our SF office and 65 in Indore!

So how does this team support thousands of customers while integrating with 35+ shopping carts, six shipping processors, and 10+ versions of QuickBooks/POS, and also building new features and products for PC, web and mobile? We do it with the help of a distributed, diverse team: we leverage our large staff in India for development and support while our US team provides leadership, product strategy, marketing, training, and help collateral. This helps us reduce the cost of development and operations and provide more hours of support while allowing us to manage quality and continuously grow the products. And we do it organically: without outside funding.

Although there are some stereotypes about engineering teams in India (I could write an entire blog on this subject and maybe I will someday), I’d venture to say that it’s not about India or offshore but about finding the right balance of quality and value. I think we’ve been able to create a great balance, although like any growing company, there is always more room to learn and improve.

Our sales and marketing team (seven people) is in San Francisco and they’re responsible for managing all sales channels, partnerships, marketing collateral, and customer communication. We also have three people in our customer success team to maintain our help docs, videos, and knowledge base, conduct one-on-one training, and handle complex or emergency support issues. I personally run the product strategy with our UX designer in SF and a team of four product specialists in Indore who build the detailed specs, collect feedback from all stakeholders, and collaborate with the development team for releases.

In Indore, the development team has 24 engineers who work on various products (eCC, Shiplark, eCC Cloud, and eCC Mobile) and our custom billing, licensing, and CRM system. The quality assurance team has eight people who work on all our products. Our support team has 25 people that include 3 tiers of reps and an engineering group that handles more complex product issues.

I’m proud of the diverse and talented team we’ve built. We continue to see incredible demand for our products in the market and I’m excited to see our products be successfully used worldwide by thousands of eCommerce sellers just like you. Thanks for being a customer and thanks for reading.

P.S. Check out the team page on our site.


Before founding Webgility, Parag led product teams at Amazon.com and was a founding partner at the leading web development company Gate6. Parag is a self-proclaimed data addict.