Senior Marketing Leader Joins Webgility Executive Team to Accelerate Growth, Build Brand and Create Delightful Experiences for SMB Customers
SAN FRANCISCO, November 17, 2017: Webgility, the leader in ecommerce automation software in the small and medium business market, today announced that it has hired innovative and results-oriented marketing executive Anastasia Pavlova as vice president of marketing. Pavlova will expand the company’s B2B reach in the ecommerce market and further develop Webgility’s profile in the rapidly evolving SaaS industry. Pavlova brings with her a passion for ecommerce and the creative use of technology in delivering highly personalized and delightful experiences for customers to help them grow their businesses.
“I'm excited to have Anastasia join the team to help us build the brand, accelerate sales, and solidify our position as a leader in ecommerce software for SMBs,” said Parag Mamnani, founder and CEO, Webgility. “Her expertise in modern data-driven marketing, passion for our customers and ecommerce industry experience are essential as we expand our product offerings and accelerate growth.”
Pavlova brings to Webgility nearly 20 years of end-to-end marketing experience from B2B SaaS, SMB, and consumer technology companies ranging from early stage startups to global enterprises. Most recently, Pavlova was a member of the executive leadership team at Marketo, driving marketing strategy and demand generation programs across the entire customer lifecycle—from net new SMB customer acquisition to retention and cross-sell. There, under her leadership, the team sourced over 80% of sales pipeline targeting SMB market and drove double-digit revenue growth. Prior to Marketo, Anastasia held various leadership roles overseeing product marketing, global marketing programs, brand marketing, content, public relations, and social media communications at Corel, Rovi, Sonic Solutions, Roxio and Napster. Pavlova is also a seasoned public speaker and thought leader at various industry events.
She holds an MBA degree from the Haas School of Business at UC Berkeley and a B.A. degree in English and Linguistics from St. Petersburg State University in Russia.
“I am thrilled and honored to join the Webgility team to champion marketing best practices and take the company growth to a whole new level,” said Webgility’s Vice President of Marketing Anastasia Pavlova. “I look forward to collaborating with my colleagues, team members, and business partners to create value for our customers and ignite their growth.”
Webgility, Inc. makes ecommerce business easier for SMB sellers. Webgility’s Unify software allows multichannel sellers to automate operations, improve workflows, and reduce the effort and inefficiencies of manual data entry. Unify brings together sales, accounting, inventory, and shipping to limit data entry, reduce errors, track operations, and centralize financial data. Webgility® is a certified partner of Intuit®, QuickBooks®, and Xero and works with 100+ ecommerce platforms (including Amazon®, eBay®, BigCommerce®, Shopify®, and Magento®), payment processors (PayPal, Stripe, Shopify Payments, Square), and SaaS providers. For more information, visit https://www.webgility.com/.