Through our partnership with the lead generation experts at Bronto, we've compiled a handy guide for driving ecommerce revenue with email marketing campaigns. In this overview, we cover the three key stages of email marketing to ecommerce customers—acquisition, conversion, and retention. Much like guiding a customer through a purchase at a brick-and-mortar store, these three distinct phases represent an online merchant’s opportunity to invite the customer in, help them become familiar with the store, and provide service and information that add value to the brand.
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