Selling on Walmart Marketplace? Smart move!
But reconciling all those orders, fees, and payouts manually? That’s where the real work (and frustration) begins.
Successful Walmart sellers know that accurate financial data drives better business decisions. However, manually managing marketplace accounting creates delays, errors, and missed opportunities for growth.
Modern ecommerce businesses require sophisticated accounting systems that can handle complex fee structures, multi-state tax compliance, and rapid transaction volumes.
Xero is powerful on its own, but paired with Walmart integration, it becomes a true time-saver. Xero Walmart integration amplifies its value by syncing orders, fees, and payouts directly into your accounting system, eliminating manual data entry and ensuring 100% accuracy in financial records.
This guide demonstrates integration benefits, compares leading platforms, and walks you through setting up Xero Walmart integration with Webgility for seamless marketplace accounting automation.
Xero Walmart integration automates critical accounting tasks that would otherwise take hours of manual effort:
Every Walmart order automatically flows into Xero with complete transaction details. This removes the hassle of typing in data yourself. It pulls in everything from the basic sale amount to more detailed data like customer names, product types, and time of the sale. This makes it easier to break down and study sales trends.
Automatically separate and categorize sales, shipping charges, marketplace fees, and promotional discounts. This gives a more precise picture of where money is coming from and going.
Walmart pays sellers in batches that include multiple orders minus various fees and adjustments. Integration tools automatically match these payouts against the underlying orders, fees, and adjustments, ensuring that your Xero records accurately reflect both gross sales and net deposits.
Categorize selling fees, fulfillment fees, advertising costs, and other marketplace charges as expenses, providing net profit calculations. Breaking down fees in this way helps sellers find their actual margins based on sales channels or products.
This integration makes sure any product returns, refunds, or changes customers request show up in Xero. These transactions create corresponding credit entries and inventory adjustments, maintaining accurate revenue recognition and inventory valuation.
It automatically calculates and records sales tax collected on Walmart orders, creating proper liability accounts in Xero. This is particularly helpful for sellers operating in multiple states with varying tax requirements, as the integration handles the complexity of multi-jurisdictional tax compliance.
Sellers have three options for integrating Walmart with Xero:
Some marketplace apps offer direct integration with Xero, though support for Walmart is limited. These may work for low-volume sellers but lack depth in reconciliation and reporting.
Third-party integration platforms have emerged as the most popular solution for comprehensive marketplace management. These platforms work with various marketplaces and accounting tools, making them useful for multichannel sellers.
Platforms like Webgility, Zapier, Parex Bridge, etc., specialize in ecommerce accounting automation. These platforms pull in detailed Walmart data and push it to Xero accurately.
Businesses with specific needs and technical skills might prefer custom APIs. These give the highest flexibility by creating tailored integrations. However, building and maintaining these solutions costs a lot and may not suit most marketplace sellers.
The choice between these approaches depends largely on business size, technical capabilities, financial goals, and the complexity of operations across multiple marketplaces.
Let’s compare popular platforms that support Walmart-to-Xero integration:
If you're a high-volume Walmart seller or work with an ecommerce-savvy accountant, Webgility is the potent solution for integrating Xero with your ecommerce operations. It’s designed to automate accounting and inventory management for online stores and goes beyond syncing orders to deliver in-depth financial clarity and control.
Features:
Pros:
Cons:
Feature richness may be overwhelming for very small sellers with basic needs
Pricing:
Free Trial: 15-days
Zapier is a well-known no-code automation tool that can connect Walmart to Xero by using flexible workflows. While not explicitly built for accounting or ecommerce, it’s useful for sellers who want to automate simple, repetitive tasks without writing code.
Features:
Pros
Cons
Pricing
Linnworks is a strong operational platform for multichannel sellers looking to centralize inventory, order, and shipping management, but its accounting capabilities are limited. It's a great fit if you need robust operational control and are pairing it with a separate accounting integration.
Features:
Pros
Cons
Pricing:
Contact sales
Sellercloud works best for enterprise sellers managing dozens of channels, high SKU counts, and warehouse operations. While it excels in end-to-end commerce management, it requires custom work or additional tools to integrate with Xero effectively.
Features:
Pros
Cons
Pricing:
Custom pricing
Follow these steps to connect your marketplace (Walmart) with your accounting system (Xero) in Webgility for seamless accounting automation:
Even the best integrations can encounter roadblocks. Understanding the most common problems and ways to solve them ensures your Walmart Xero workflow stays accurate, efficient, and stress-free:
|
Challenge |
Solution |
|
Data sync delays or errors |
Webgility syncs on a scheduled or on-demand basis, with error alerts and retry logs |
|
Complex payout and fee structures |
Detailed fee mappings and reconciliation reports help account for every deduction |
|
Inventory discrepancies |
Use inventory sync with Webgility to keep Walmart and Xero aligned |
|
Returns and refunds misposted |
Refund workflows automatically match returns to original orders and account mappings |
|
Connection issues |
Webgility offers step-by-step guides, diagnostics, and support to quickly resolve problems |
The choice is clear: continue spending hours weekly on manual accounting tasks, or implement Xero Walmart integration to automate your financial workflows.
As Walmart marketplace continues expanding and competition intensifies, Xero Walmart integration positions your business for future success by creating scalable systems that grow with your operations.
This is where Webgility provides the complete Xero Walmart integration solution, handling everything from simple order imports to complex multi-channel reconciliation. Its proven reliability and expert support ensure smooth implementation and ongoing success.
The question isn't whether you can afford integration, but whether you can afford to operate without it.
Sign up for a free trial with Webgility today to transform your ecommerce operations!