Do you really know the state of your e-commerce company’s financial health? There are a number of top metrics all multi-channel e-commerce companies should have at their fingertips to provide key insights into their business and guide smarter decision making.
In e-commerce, multichannel is the new normal. Your customers are browsing and shopping everywhere, so you have to give them the opportunity to buy from you via multiple channels, too. But a recent survey of 2,000 digital marketers and e-commerce pros found that many still struggle to fully understand what motivates their customers to buy—and which channels hold the most appeal. In the survey, only 17 percent of respondents said they are fully capable of analyzing their customers’ journeys. It’s a problem all multichannel e-commerce enterprises grapple with.
Every year, online retailers feel more pressure to become “omnichannel” and sell products via any device in any location. But for many e-commerce companies, omnichannel is an aspirational goal that requires them to build a functioning business structure around a basic multi-channel model—easier said than done. Or is it?
The big list of helpful terms for enterprising online retailers. Finding the tools you’ll need to run the business and knowing some key terms early on can help you feel more in control.
Webgility is an amazing company with amazing software. It saved me hours of manual transactions and the Customer Success Team goes out of their way to help, and even customize, your program.
- Allan Pries, Geek Alliance