Today, thousands of sellers realize that scalable success starts with automating their accounting. With rapid growth and sales across multiple channels, manually managing bookkeeping, inventory, marketplace fees, and tax compliance leads to costly errors, wasted time, and fragmented financial visibility.
As one seller put it on Reddit: "They can see what you were charged… the fee should only apply to any amount over the actual cost."
That frustration is common and avoidable. The solution?
If you run an eBay store, connect it with Xero, a platform praised for its ease of use and reliability (4.4/5 on Capterra). This will streamline accounting and provide a unified financial overview.
In this comprehensive guide, we'll show you exactly how to connect your eBay store with Xero using Webgility and other integration tools, so your sales, fees, inventory, and settlements flow seamlessly into audit-ready books.
Understanding Xero eBay integration
Xero eBay integration connects your eBay sales channel with your Xero accounting platform, allowing for real-time or scheduled synchronization of inventory, fees, financial data, and more.
This integration aims to build a unified financial system. It ensures your ecommerce transactions get tracked, organized, and matched in your accounting without needing manual work.
Challenges of manual reconciliation
Without proper integration tools, eBay sellers face numerous challenges when managing their financial data manually:
- Disconnected data sources: eBay sales, Stripe payments, and fee reports exist in separate systems
- Inaccurate COGS calculations: Manual entry errors lead to incorrect COGS tracking
- Sales tax reporting errors: Scattered data makes accurate tax compliance difficult
- Limited cash flow insight: Delayed data entry creates timing gaps in financial reporting
- Greater human error chances: Entering data by hand raises the risk of mistakes or skipped transactions
- Struggles with scalability: Handling manual tasks becomes unmanageable when transactions increase
How Xero eBay integration works
Xero eBay integration runs on a mix of methods, each with its own strengths and weaknesses. Knowing these methods helps you decide what matches with your business needs best:
Integration methods
You can integrate Xero and eBay in two main ways:
- Direct API integrations: These offer simple setups and limited tweaking options.
- Third-party apps: Tools like Webgility offer more advanced ecommerce and Xero integration options.
One-way vs two-way sync
- One-way sync sends data from eBay to Xero (e.g., pushing orders and fees
- Two-way sync allows changes in inventory or products to be pushed from Xero to eBay or vice versa
Real-time vs batch updates
- Real-time means transactions sync as they occur
- Batch processing summarizes and posts data on a daily/weekly/monthly basis, making it ideal for high-volume sellers
Also read: Detail vs. Summary in Ecommerce Accounting: What’s Best for Your Business?
Top tools for Xero eBay integration
Below, you'll find a list of popular third-party integration tools that provide advanced automation, flexibility, and support to meet the needs of ecommerce businesses and merchants:
1. Webgility
Webgility is a powerful e-commerce accounting automation platform designed to handle accounting tasks for single-channel and multichannel sellers. It works well with Xero, eBay, and platforms like Amazon and Shopify, making it a great ecommerce software for sellers managing multiple channels and large transaction amounts.
Features:
- Two-way sync for orders, inventory, and products
- Automated posting of eBay sales, fees, and settlements to Xero
- Summary or granular accounting and tax mapping
- Support for refunds, partial payments, and multi-currency
- Inventory sync across multiple channels
Pros:
- Highly customizable sync workflows (e.g., batch vs. per order)
- Strong integration capabilities with 70+ platforms
Cons:
It may be overkill for simple, single-channel operations
Pricing:
- Free: 15-day trial
- Pro: $49.50 (For Xero)
2. PayTraQer
PayTraQer is an integration app that imports sales, fees, and refunds from eBay and other platforms into Xero. While it supports eBay integration, its core strength lies in payment reconciliation.
Features:
- One-way sync of eBay sales and fees to Xero
- Consolidated or individual transaction posting
- Multi-currency support
Pros:
- Offers control over posting frequency
- Strong payment processor support
Cons:
- Limited inventory management features
- Fewer ecommerce-specific tools
Pricing:
- Free: 15-day trial
- Rise: $19/mo
- Scale: $19/mo
- Large: $49/mo
- Dynamic: $99/mo
- Flexi: Contact sales
3. Zapier
Zapier is a general-purpose automation platform that connects thousands of apps, including eBay and Xero, using "Zaps" or conditional logic workflows. The platform's strength lies in its flexibility and ability to create custom automation workflows that extend beyond basic accounting integration.
Features:
- Custom workflow creation (Zaps)
- Trigger-based automation
- No-code integration builder
Pros:
- No technical skills required for basic setups
- Great for connecting multiple business tools
Cons:
- Pay-per-transaction can get expensive
- Requires manual configuration for complex scenarios
Pricing:
- Free: Forever
- Pro: $19.99/mo
- Team: $69/mo
- Enterprise: Contact sales
4. Amaka
Amaka positions itself as an affordable alternative for small businesses needing basic integration capabilities. Designed for simplicity, its Xero eBay integration offers essential features for syncing sales data and basic fee tracking without the complexity of enterprise-level solutions.
Features:
- Daily sales summary sync from eBay to Xero
- Auto-categorization of income and fees
- Reconciliation-ready transaction mapping
Pros:
- Easy to implement and maintain
- Accurate bank feed matching and summaries
Cons:
- No individual order posting
- Does not offer comprehensive inventory sync
Pricing:
- Free: Forever
- Premium: $18/mo
- Premium: $49/mo
5. Parex Bridge
Parex Bridge is a lightweight, affordable integration tool that connects various ecommerce platforms (including eBay) to Xero. It’s best for users who need to get basic sales data into Xero without requiring real-time sync or inventory handling.
Features:
- Custom data mapping and transformation
- Support for various file formats and APIs
- Scheduled and real-time synchronization
Pros:
- Highly customizable for unique business requirements
- Supports complex data transformation needs
Cons:
- Requires technical expertise to configure
- Limited pre-built ecommerce features
Pricing:
- Silver: $10/mo
- Gold: $20/mo
- Platinum: $30/mo
- Desktop: $40/mo
Step-by-step guide: Connecting Xero eBay with Webgility
Connecting Xero to your eBay store through Webgility helps you simplify accounting, sync sales, and manage finances all in one place. Follow these steps to link your eBay store with Xero using Webgility:
1. Prepare your accounts
- Ensure you have active Xero and eBay accounts
- Sign up for Webgility Online if you haven't already, and log in to your dashboard
2. Connect eBay to Webgility
Follow these steps to add eBay as a sales channel in Webgility:
- Navigate to Settings > Connections, and click the orange plus sign next to Sales Channel
- From the list of supported channels, select eBay and proceed by clicking Next
- In the popup, select your time zone, then click Continue
- Enter your eBay username and password in the next window, then click Sign in
- Once signed in, authorize Webgility to access your eBay account by following the prompts
- When the connection is successful, Webgility will display a confirmation and an eBay sales channel profile will appear on your Connections screen
3. Connect Xero to Webgility
After your eBay channel is connected, you’ll connect your Xero account with Webgility:
- Access the option to connect to accounting software from your Webgility dashboard
- Click Connect Accounting. This will open a prompt to select your accounting software
- Choose Xero, then press Next
- Click Connect and then Connect to Xero when prompted
- Sign in to your Xero account. Approve permissions for Webgility to access your Xero data
- After a short syncing process, Webgility will show a success message indicating that the connection to Xero is complete
- Webgility will begin to download contacts, items, and relevant data from your Xero organization. The duration depends on your Xero data size; wait until loading completes before proceeding
4. Configuring synchronization preferences
Configure your preferred synchronization settings:
- Sync frequency: Choose between real-time updates, hourly batches, or daily synchronization
- Transaction types: Select how orders should be recorded (invoices, sales receipts, or estimates)
- Customer handling: Determine whether to create new customer records or merge transactions
- Inventory sync: Enable real-time inventory updates if managing stock across platforms
- Date range: Set the historical data range you want to synchronize
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Pro Tip: When setting up historical sync, choose your financial year start date or the beginning of a clean month. This makes tax reporting and financial analysis much cleaner and avoids mid-period confusion.
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5. Testing and going live
Before enabling full automation, you must:
- Test with sample data: Process a few test transactions to verify mapping and categorization
- Review reports: Check that transactions appear correctly in Xero
- Verify fee allocation: Ensure eBay fees are properly categorized and recorded
- Check inventory updates: Confirm stock levels sync accurately if inventory management is enabled
- Enable full sync: Once testing is successful, allow automatic sync for all transactions
Transform your eBay accounting today!
Syncing your eBay sales with Xero brings unmatched clarity to your financials, ensuring accurate records, real-time cash flow visibility, and fewer manual errors. With automation in place, you save hours each month while reducing the stress of reconciling scattered data across platforms.
Your competitors are already reclaiming valuable time while you're stuck in outdated processes.
Set up your Xero eBay integration with Webgility today and experience the peace of mind that comes with automated, accurate financial management.
Ready to get started? Sign up for Webgility's free trial. Your business deserves financial management that scales with your success.
Frequently asked questions (FAQs)
Can I sync historical eBay data with Xero?
Webgility allows you to import past orders and fees for clean, backdated bookkeeping.
How does Webgility handle multi-currency transactions?
Webgility automatically converts currencies using daily exchange rates. Transactions are recorded in Xero with both original and converted amounts, including all currency-related fees and conversion costs.
What happens if a sync fails or data is duplicated?
Failed syncs are automatically retried, and detailed error logs are provided. Most platforms offer manual sync options for specific transactions. Duplicate prevention uses transaction ID tracking, and Webgility offers tools to identify and resolve duplicate records.