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Business Analytics

The easy-to-use business intelligence tool designed specifically for online retailers.

Regardless of what or where you sell, Unify provides deep analytics based on key sales data and website metrics that really matter to your e-commerce company. Created by Webgility’s experts in online retail, business, and finance, Unify calculates KPIs for you and brings you true understanding of your sales channels, customers, and products. Even better, it requires no configuration, installation, or onboarding. Hear that? It’s the sound of you selling more.

small business financial report

Unify Financial Reports

Let’s get down to the nitty gritty

  • Get clarity on your revenue and expenses across all stores, platforms, and marketplaces
  • See important metrics—like total sales and average order value (AOV)—to understand which platforms and marketplaces are working for you (or not)
  • Monitor marketplace expenses, revenue, order trends, and profit and loss across all sales channels
  • Want to increase your profit margins? Unify will show you revenue after shipping costs and the all-in profit of your business as a whole, plus much more


small business customer report

Unify Customer Reports

Take care of your biggest fans

  • Unify bridges the gap between your store and your customers with strategic financial insights that help you get to know your biggest fans
  • Keep order-level notes about customer interactions, discounts, promotions, and other important details
  • Based on who they are, where they live, and what they buy, customize marketing campaigns to move more inventory faster
  • Build long-term brand value by bolstering your customer service, strategic marketing, and sales


small business inventory report

Unify Inventory Reports

Take stock in an instant

  • Easily learn gross profit, post-shipping profit, and total profit, and know for sure which SKUs are your true money makers
  • See what is selling on what stores and quickly adjust vendor orders and fulfillment strategies
  • Drill down on what inventory and/or warehouse locations cost you the most in shipping and adjust accordingly
  • Fine-tune supply chain orders and sales strategies according to trends and patterns


Sales Forecasting with Lokad - Enterprise Edition

Your clairvoyant was guessing. We’re not

  • See the future by connecting your stores and Unify directly into a complimentary Lokad login
  • Automatically know when and how much to order and prepare inventory ahead of time
  • Say goodbye to manually exporting, formatting, and uploading CSV files
  • Schedule in-depth forecasting analytics reports across all sales channels to run daily, weekly, or monthly


e-commerce business KPIs white paper

A Better Way to Sell: Do you know what your e-commerce KPIs are?

There are a number of top metrics all multi-channel e-commerce companies should have at their fingertips to provide key insights into their business and guide smarter decision making. Learn how to gain easy access to this information (and more) to grow profits for your multi-channel e-commerce business.


HitRECord-Webgility customer review
Unify helped us get our Shopify and QuickBooks Online in sync quickly during a critical period. It's a great solution!
—Wayne Robbins, HitRECord
Unify Enterprise customer review
We do several thousand orders per month and needed a solution that could work with that type of volume.
—Jeff McRitchie,
Unify Enterprise customer review
Unify makes transferring orders from our website to QuickBooks seamless.
—Jamie Turpin, SOMS Technologies
Unify Enterprise customer review
Webgility has been a lifesaver for our business.
—Elizabeth Edwards, The Beaufort Bonnet Company
Unify Enterprise customer review
Finding Webgility was my a-ha moment.
—Carla Sancho, Wedding Collectibles
Unify Enterprise customer review
This application is extremely user friendly. It has streamlined our web sales and has drastically cut down on data entry. We were manually entering every web order until I happened upon this amazing solution.
—Crystal Righton, Mary Square