Ecommerce research from Webgility

Data That Helps You Understand Where Ecommerce Is Going

Original research, infographics, and industry analysis from Webgility. Built from real data across 20,000+ ecommerce sellers — not surveys or analyst projections. Understand what's actually happening in the market and how to position your business for what's coming.

What we study

Research That Matters to Multichannel Sellers

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Automation Adoption Trends

How fast are ecommerce sellers automating accounting, inventory, and order management? What's holding back those who haven't yet — and what do early adopters gain?

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Ecommerce Benchmarks

Order volume benchmarks, average channel counts, gross margin ranges, and operational cost metrics for ecommerce sellers at different revenue levels.

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Accounting and Bookkeeping

How long does month-end close take? What's the most common source of accounting errors? How many hours per week do sellers spend on bookkeeping? The data answers these.

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Multichannel Trends

Channel mix, platform growth rates, the rise of social commerce, and how sellers are managing operational complexity as channel counts increase.

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AI in Ecommerce

How AI is changing accounting, forecasting, and customer experience for ecommerce sellers — and where the data gaps are creating problems.

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Seller Growth Patterns

What separates the ecommerce businesses that scale successfully from those that plateau? The operational and financial patterns that correlate with growth.

Featured research

Start With These

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Ecommerce Trends and Automation Hacks

The trends shaping multichannel selling in 2026 — from AI in accounting to QuickBooks Desktop's sunset — with actionable automation moves for each.

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What's Next for Your Ecommerce Tech Stack

Research-backed guidance on how ecommerce sellers are building their tech stacks — and what the next 3 years look like for platform, accounting, and automation tools.

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Operational Snapshot ● Live
Orders reconciled today 1,247 ✓
Amazon payout tied out $47,241 ✓
Exceptions resolved 3 cleared
Inventory synced All channels ✓
Books status Certified ✓