Key Takeaway: The true ROI of BFCM isn't the initial sale, but turning new buyers into loyal, high-LTV customers Segment BFCM shoppers (new vs. returning, high-value vs. bargain hunter) to personalize your marketing Drive the second sale with […]

Key Takeaway: High sales don’t equal high profit. Your top-selling SKU could quietly be losing you money once fees, returns, and shipping are factored in Stop relying on channel or category-level reports. True profitability can only be found at the […]

Key Takeaways: Manual accounting systems drain hours, create costly errors, and delay the business decisions that drive growth If your bookkeeping time is growing monthly or tax season causes panic, it's time to automate Solopreneurs need accounting […]

Key Takeaways: Automate your accounting early by connecting your sales channels and accounting software to eliminate manual work and reduce costly errors Keep business and personal finances separate to simplify taxes, maintain credibility, and get a […]

The holiday season represents the biggest revenue opportunity of the year for ecommerce sellers and mobile devices are projected to drive approximately 56.5% of all US holiday ecommerce sales this year. With holiday shopping starting earlier than […]

Key Takeaway: Automation is the solopreneur’s edge in 2025. The best way is to start small, streamline your back office operations, and let tools like Webgility handle the busywork so you can focus on growth.