"Webgility significantly improved our efficiency. We saved time, closed books faster, and could focus on growing the business."
Red Bay Coffee is an Oakland-based specialty coffee roaster with a mission to bring exceptional, sustainably sourced coffee to a broader audience. Operations Controller Abraham Padilla needed a back-office automation solution that could keep pace with a multi-channel operation selling through Amazon, Square, and Shopify, all connected to NetSuite.
Three sales channels, one accounting system, and a manual process that slowed everything down
Red Bay Coffee operates at the intersection of mission and craft, building a specialty coffee brand that prioritizes quality, community, and sustainability. But running a multi-channel ecommerce and retail operation, with sales flowing through Amazon, Square, and Shopify simultaneously, creates a significant back-office coordination challenge.
Operations Controller Abraham Padilla was responsible for ensuring that all those transaction streams made it into NetSuite accurately and on time. With multiple channels generating different data formats and transaction types, manual processing was slow, prone to errors, and a constant impediment to closing the books promptly at the end of each period.
Red Bay needed a solution that could connect all three sales channels to NetSuite reliably, automate transaction processing, and free the operations team from the administrative burden of manual reconciliation so they could focus on the growth work that actually moved the business forward.
Webgility automated all three channels into NetSuite and made book close a non-event
Webgility connected Red Bay Coffee's Amazon, Square, and Shopify channels to NetSuite, automating transaction processing across all three simultaneously. Orders, fees, settlements, and adjustments from every channel now flow into NetSuite automatically, with accurate categorization and reconciliation handled by the platform.
The result was a significantly more efficient operation. Books close faster at the end of every period because the data is already in NetSuite and already accurate. Abraham Padilla and the operations team can direct their energy toward growth initiatives rather than spending their days manually extracting and entering transaction data from three separate systems.
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"Webgility significantly improved our efficiency by automating transaction processing and integrating all our sales channels. We saved time, closed our books faster, and could focus on growing the business."
Faster book close every period
With all three channels posting to NetSuite automatically, Red Bay Coffee closes their books faster at the end of every period because the data is already accurate and current.
Operations freed for growth work
Abraham Padilla and the operations team at Red Bay Coffee can invest their time in growth initiatives instead of manually processing transactions from three different sales channels.
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