ChannelAdvisor accounting automation

One ChannelAdvisor Feed. One Reconciled Ledger.

Webgility pulls every order from ChannelAdvisor and posts each one to QuickBooks or Xero with the correct channel fee, fulfillment cost, and net revenue mapped to the right accounts.

Multi-channel
Amazon, eBay, Walmart, and more all reconciled through one flow
Channel P&L
Fee structures per channel mapped to the right QB expense accounts
Order-level detail
Every order posted individually, not as a channel lump sum
5+ marketplace fees
Referral fees, fulfillment fees, and platform costs classified correctly
The Multi-Channel Accounting Gap

Five Channels, Five Fee Structures, One Collapsed Import

ChannelAdvisor aggregates orders from Amazon, eBay, Walmart, Google Shopping, and other channels into a single feed. That is valuable for operations. It creates a problem for accounting. Each channel charges different fees with different timing, and a single lump-sum import loses all of that detail.

Webgility posts each ChannelAdvisor order individually, with the correct channel source, marketplace fee type, and net revenue mapped to your chart of accounts in QuickBooks or Xero. You get a channel-level P&L without any manual sorting after the fact.

ChannelAdvisor · Order #CA-88214 · Field Mapping Auto-posted
Channel sourceAmazon · Sales Revenue · $149.99
Marketplace feeAmazon Referral Fees · −$22.50
Fulfillment typeFBA Fulfillment Fees · −$8.40
Net revenueNet Sales · $119.09
Channel identified · fees split by type · net revenue correct
Cross-Channel Reconciliation

Every Channel Reconciled With Its Own Fee Structure

Amazon charges referral fees and FBA fulfillment fees. eBay charges final value fees and payment processing. Walmart charges a category commission. Each of those fee types needs its own expense account in QuickBooks, not a single blended "marketplace fees" line that obscures profitability by channel.

Webgility maintains separate fee mappings per channel so your QuickBooks accounts accurately reflect the cost of selling on each platform. When you close the period, your channel-level gross margin is already in the books.

CHANNELADVISOR RECONCILIATION · MAY 20
amazon_orders214 orders · $31,840 gross → Amazon Revenue
amazon_fees−$4,776 → Amazon Referral + FBA Fees
ebay_orders88 orders · $9,240 gross → eBay Revenue
ebay_fees−$924 → eBay Final Value Fees
walmart_orders41 orders · $4,920 gross → Walmart Revenue
walmart_fees−$393 → Walmart Commission

match✓ Matched · zero variance
Explore Sandbox  ·  No Signup Required

See Webgility in Action.

A real instance pre-loaded with sample orders, channels, and accounting entries. Nothing to install. No account needed.

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What You Get

ChannelAdvisor Accounting That Shows You Where You Actually Make Money

Webgility maps your ChannelAdvisor channels to your QuickBooks or Xero chart of accounts so every order posts correctly, every fee is classified, and every period closes without manual channel sorting.

Channel-level P&L

Orders from Amazon, eBay, Walmart, and every other ChannelAdvisor channel post to separate revenue accounts. You see margin by channel in QuickBooks without any manual sorting.

Fee accuracy per platform

Referral fees, FBA costs, final value fees, and commissions are classified by platform and type. Blended fee lines disappear. Your expense accounts reflect what each channel actually costs you.

One reconciled close

All ChannelAdvisor channels close in the same QuickBooks period. No separate reconciliation per marketplace. No manual fee imports. Every order and every fee posts and closes together.

The Demo

Find out what your operational gaps are actually costing you.

Our team of experts will help surface your operations and finance concerns. In 30 minutes, we will discuss your channels, accounting setup, leakages, inventory inconsistencies, and close process.

Operational Snapshot ● Live
Orders reconciled today 1,247 ✓
Amazon payout tied out $47,241 ✓
Exceptions resolved 3 cleared
Inventory synced All channels ✓
Books status Certified ✓