Every Thursday · 12PM EST · 30 Minutes
📋 Know Before You Grow

Webgility Weekly Whiteboard

A live weekly session where we break down the real financial questions behind ecommerce growth — so you stop guessing and start knowing.

Thursdays
30 minutes
Live + Interactive
Q1 Q2 Q3 Q4 Q1' Revenue up, but is it profitable? True Product P&L Revenue $48,200 COGS –$19,280 Platform Fees –$7,230 Shipping + Returns –$5,410 Real Margin $16,280 (33.8%) vs. 60% "gross margin" on dashboard
📊 34% overestimate margins
⏱ 40+ hrs/mo in reconciliation
✓ Order-level truth
🔍 $12,400 in unrecovered fees
This Week's Session

The 30-Minute Month-End Close (And Why It Changes Everything)

Month-end close shouldn't be a three-day forensic investigation. But for most ecommerce teams, it is — hunting down mismatches, reconciling payouts that don't add up, and fixing entries that should have been right the first time. The problem isn't your process. It's that your books weren't built to close fast. This session shows you what changes when they are.

Why close takes so long — the three recurring breakdowns (payout mismatches, unreconciled fees, mis-posted refunds) that turn a simple close into a multi-day cleanup

The 40-hour trap — how growing sellers go from "manageable" to "drowning" without anything visibly breaking, and the tipping point most teams miss

What a 30-minute close actually looks like — the operational changes (not just tools) that let the fastest ecommerce teams close their books the same day

The ripple effect — why faster close doesn't just save time, it changes the quality of every financial decision you make the following month

John May
John May
Customer Marketing & Engagement, Webgility
Next Session
April 2, 2026
Thursday · 12:00 PM EST · 30 min

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🎁 Your Weekly Toolkit

Every session comes with takeaways
you can use immediately.

Register once, walk away with a full toolkit — not just a recording.

📊

The Whiteboard Deck

The full slide deck and whiteboard framework — yours to reference, share with your team, or use in planning.

Action Checklist

A focused checklist tied to that week's topic so you can apply the framework to your own business right away.

🤖

AI Prompt

A ready-to-use AI prompt designed to speed up the process covered in the session — paste it into ChatGPT or Claude and go.

📚

Curated Resources

Handpicked links, articles, and tools from trusted voices in ecommerce and accounting — no filler, no fluff.

🎯 Built For

Made for people who make decisions
with real money on the line.

🏪

Ecommerce Sellers & Operators

Making product, pricing, and inventory decisions based on revenue or units sold — and wanting to see the full profit picture instead.

📒

Accountants & Bookkeepers

Reconciling ecommerce transactions but lacking the order-level detail to surface true profitability by SKU or channel.

📈

Finance & Ops Leaders

Tired of gut-feel debates about "best products" and wanting a shared framework that both sides of the business can trust.

📅 Coming Up

Upcoming Sessions

Every Thursday at 12PM EST. Each session is standalone — jump in anytime.

APR 2 · This Week

The 30-Minute Month-End Close (And Why It Changes Everything)

Month-end close shouldn't take three days. Here's what the fastest ecommerce teams do differently.

Reconciliation
APR 9

Are You Growing or Just Getting Busier?

Orders increase. But profit doesn’t. More sales can actually increase financial stress.

Reconciliation
APR 16

The Most Expensive Decision You're Not Tracking

Every reorder, every new SKU, every "let's stock up before Q4" is a financial bet. Most sellers make it from their gut, not their books.

Inventory & Cash Flow
🎤 Your Host
John May

John May

Customer Marketing & Engagement, Webgility

Starting with Webgility as an implementation specialist, John has intimate knowledge of ecommerce and multichannel strategies. He's worked across marketing, sales, and support to create content that helps online businesses scale with confidence. If you've been to any webinars featuring Webgility, you've likely seen his face — and heard him break down complex financial concepts into decisions you can act on this week.

30 minutes. One decision.
Better data behind it.

Every Thursday at 12PM EST. Free. Live. And you walk away with a toolkit — not just a replay.

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