205961451327

DON'T BURN CASH BY SCALING ADS TOO EARLY, OR MISS GROWTH BY WAITING

Know Before You Grow is a weekly 30-minute live whiteboard session designed to help ecommerce brands make smarter growth decisions with confidence.

Every Thursday at 12 PM EST, we break down the real questions founders and operators face as they scale — from advertising and cash flow to margins, hiring, and operational readiness. Each session focuses on turning accurate, connected data into clear next steps, so growth decisions are based on insight, not guesswork.

 

This week, we'll dive into why most stores fail at ads, because they scale them at the wrong time.

Scaling ads isn’t about spending more—it’s about knowing when your business is actually ready. This session shows you how to tell the difference.

This live whiteboard session is designed for operators who are already running ads and wondering when to increase their spend. If you've tried scaling before and it hurt more than it helped, or just want to be more confident that you're strategy will hold at a higher volume. Don't rely on ad platform advice alone, see for yourself how to build a solid framework for scaling your marketing strategy without crashing out.

What we'll address:

An orange circle to be used as a bullet point

The business signals that indicate readiness to scale ads

An orange circle to be used as a bullet point

The financial benchmarks that matter before increasing spend

An orange circle to be used as a bullet point

The difference between ad performance and business performance

An orange circle to be used as a bullet point

Common scaling mistakes that quietly kill margins

An orange circle to be used as a bullet point

How to think about scaling without guessing budget numbers

ic-check-blue

This is not a “how to scale ads” session—it’s a “should you scale at all?” session.

About the speakers

John May-2

John May

Customer Marketing and Engagement, Webgility

Starting with Webgility as an implementation specialist, John has intimate knowledge of ecommerce and multichannel strategies. He's worked with marketing, sales, and support to create content that supports online businesses in their goals of making it big in the ecommerce world. If you've been to any webinars that feature Webgility, you've likely seen his face.