Ecommerce Sales Trends for US Merchants

Parag Mamnani, Webgility CEO

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September 8, 2025

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Automate, sync & grow your business

Our data team analyzed the order volume across a random sample of 600 merchants in the US to get a sense of the impact of Covid-19 on small businesses in ecommerce.

Using the week of January 5, 2020 as a baseline, we compared how order volume changes on a weekly basis.

TLDR, COVID-19 is helping some categories while significantly hurting others.

Most positively impacted	Most negatively impacted
Arts & Craft Automotive Education Electronics Food & Beverage Furniture Gifts & Speciality Guns & ammo Health & Beauty Home & Garden Industrial Equipment Music, Books & DVD Sports & Recreation Toys & Games	Apparel Jewelry & Accessories Office & Stationary Wholesale

Parag Mamnani, Webgility CEO

Parag is the founder and CEO of Webgility, automating ecommerce accounting and operations for 5000+ businesses. His vision is to empower SMBs, multichannel merchants, and wholesalers and help them scale through AI-powered automation.