“Should I Sell on Marketplaces?”

logoI’m often asked, “Should I be selling my products on marketplaces?” For some that’s a loaded topic that opens up deeper questions about diluting your brand, potentially losing margin, and opening yourself up to copycats. We could go on for days, but I like a simpler approach.

I say, yes, sell on marketplaces, like Amazon or eBay, and here’s why. Everyone should experiment with this sales model because there’s lots to learn from it, but it shouldn’t be the only strategy. Everyone knows it’s not wise to build a house on land that’s owned by someone else. Also, it’s good to diversify. So, if you’re going to build an e-commerce business and all of your sales are driven by a single marketplace, don’t be surprised if, in a few years, the rules of the game change and you no longer can sell on that channel. Or don’t be caught off guard when the terms change or the fees go up. Be smart. Absolutely, sell on a marketplace or multiple marketplaces, but learn from the experience and from the fierce competition. From there, take the necessary steps to grow your business and grab your own piece of e-commerce property by developing your own online store.

– By Parag Mamnani, Founder and CEO

 

Our 2016 Valentine’s Day Gift Guide

valentineHow do I love thee? Let me shop the ways

It’s that time of year again. Your loved one is expecting a special romantic treat and so are you. Turns out neither of you is in the market for a new pair of socks. As experts in online retail, we’ve created a handy gift guide to make this process as painless as possible. If we’ve done our job right, there may even be some pleasure in it for you. For your convenience, we’ve divided our list into three categories: Delectables, Desirables, and Unmentionables.

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Bridging the CRM Gap

salesforce

It’s another exciting day at Webgility, which lately seems to be a frequent occurrence. Today we announce the much anticipated integration between Unify Enterprise and Salesforce, the top CRM platform on the planet. Unify Enterprise is finally the solution for online retailers that can centralize customer information across multiple channels, avoid duplication, and ensure there is an accurate purchase history recorded in Salesforce CRM. For enterprise-level online retailers using Salesforce to manage their customer information, this integration eliminates the need to manually sync their customer data, or operate in the opaque obscurity of duplicate, incomplete, or conflicted records. With this integration, a single set of order data automatically syncs between the seller’s multiple sales channels, their accounting system, and Salesforce, which results in significant time savings and total accuracy.

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Great Goals for the New Year: 2016 Sales Tax Resolutions

Tax-Validation-Filing

Like every New Year, 2016 will bring many sales tax changes. Rates will decrease or increase, there’ll be new product taxability rules, exemptions will expire or take effect, and there will be reporting changes. The only thing certain when it comes to sales tax is that change happens. And if often happens without much warning. Continue reading