BigCommerce explains how to acquire, convert, and bring people back to your site
The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different––bringing along with them various life experiences and points of view that alter the way your site and products look to them.
It is why it is so crucial for you to determine your buyer personas. You won’t just have one. What makes them tick? Why do they do what they do? What are their hidden or unconscious motivations? Dr. Robert Cialdini laid out six psychological triggers that can be used to increase sales on your site––one of which being a “liking” factor. People like to buy things from people they like––and most people like other people who remind them of themselves.
Want to increase your sales? Build out a website that reflects back to your buyers the personas they identify with. That’s step number one. But it isn’t the only step. Once you get a site up and live, you’ll must understand:
- How to drive traffic
- How to convert that traffic
- How to bring people back
- How to measure and report
- How to repeat that success
- This post will teach you exactly how to do that, subsequently increasing sales, revenue, and customer loyalty. Read more
Here’s how to stay centered in the midst of the chaos
It’s September, which means it’s time to batten down the hatches for holiday sales. But if you’re like most e-tailers, you might never be fully ready. Truth is, busy small businesses just don’t have time to project and plan for additional holiday inventory and fulfillment or even streamline workflows and minimize shipping costs. At best, sellers are just guessing at the expected velocity of sales. It’s no wonder that, although online retail continues to grow at an exponential rate, profits continue to diminish. Why? Because selling on multiple channels online is inefficient without the right tools. Retailers try desperately to increase order volume, but quickly become overwhelmed by confusion around both finances and logistics when sales do surge. And there’s a price to be paid for all that incongruity—for every dollar made, businesses could be spending more than a $1 on shipping and fulfillment.
Imagine an online retail world where all of your stores, marketplaces, and business applications actually work together to optimize workflows and profit margins. An order—or even a whole batch of orders—comes in from a store or marketplace and syncs directly with a central shipping hub like ShipStation. You instantly compare and choose a carrier based on price and delivery date, seconds later, you click to print a branded shipping label, then confirm and send the customer tracking information. Meanwhile, all that sales data—including customer and product information—syncs with your accounting software, so you don’t have to type in jack diddly squat. Your inventory quantities update accordingly, all fees, expenses, and sales tax are recorded, and you go enjoy some coffee and a glazed donut.
Taking into account time limitations, there are four simple things you can do right away to get ready for the coming surge. Continue reading
Migrate to Unify for 10% less
Unify offers more features at 10% less
As the leader in multi-channel e-commerce automation software, today we introduced an easy transition for former customers of Pipemonk, whose services will be shut down on October 1. For a limited time, Pipemonk users can seamlessly move to Webgility’s Unify software, enjoying a 10% discount from their Pipemonk cost, while adding a multitude of new functions and features.
Many companies rely on Pipemonk services, and while we’re sorry to hear of their decision to shut down, we are pleased to offer a quick solution. And so, with a 10% discount and upgraded features, we welcome Pipemonk customers to the Webgility family. We’ll to ensure a seamless transition and make sure their businesses don’t miss a beat.
Unlike the limited options supported by Pipemonk, Unify automatically syncs e-commerce data into QuickBooks or Xero from any store or marketplace and also integrates with many other business applications, including CRM and inventory management. Unify manages multi-channel inventory, syncs all fees and expenses, and can even handle shipping costs. Unify also enables users to generate financial reports on sales, customers and products so sellers can have better insight into the health of their business and sell strategically rather than blindly.
For more information on how the services of Unify compare to Pipemonk, and to switch today, visit http://www.webgility.com/lp/pipemonk-migration.
How to get beyond bootstrap by harnessing the power of partnerships
A healthy dose of independence is an essential ingredient in the startup world. After all, the very nature of entrepreneurship assumes a determination to do something better than the rest, find opportunity where no one else is looking, and pave one’s own way. While this is certainly not a new concept, charting new territory requires a generous amount of autonomy and nerve of which I had plenty when founding my company. However, this maverick instinct to differentiate our product and our brand from the pack was actually a barrier to significant growth.
To my surprise, unleashing our full earning potential would require a significant pivot of our go-to-market strategy—to develop close alliances with key players and sometimes even industry competitors. After years of separating our brand from the pack, how could I admit there were companies in the same industry that were worthy of our allegiance? Were my killer instincts going soft? Since this concept was counterintuitive to the entrepreneurial mind and everything we had done before, my first challenge was to change my own perspective on how I saw the company. Here are some simple concepts that helped me consider what I would do differently if I could do it all again. Continue reading
We’re thrilled to join the e-commerce marketplace fun
Tell all your friends—today we announced that our Unify e-commerce software is now available on Amazon, the world’s largest marketplace. We are so excited to be selling right alongside our customers as the holidays approach. Listing on Amazon will bring Unify to the biggest audience in the world, letting us help even more small businesses simplify and grow their retail business. As you know, Unify empowers Amazon Super Sellers to scale rapidly, connecting sales channels with accounting and shipping so they can save time on managing orders, inventory, and fulfillment. Unify is available as a monthly subscription of only $49/month from Amazon today, and sellers who want to experiment with the software can also sign up for a free trial.
With a 5-star rating and 98% customer satisfaction, Unify is the first e-commerce solution that connects and unifies all revenue streams, fees, and expenses so multi-channel businesses can have better perspective, make smarter decisions, and run all operations from a single view. By automating and syncing e-commerce sales data with accounting (QuickBooks, Xero, NetSuite), inventory, and shipping, Unify allows online retailers to conquer the challenges that come with being multi-channel, such as selling on both Amazon and leading shopping carts. Unify lets them run and scale their businesses exactly the way they want without forcing them to switch platforms.