Best Practices to Optimize Your Marketplace Sales in 2025

Revenue in the eCommerce Market is projected to reach US$4.32tn in 2025. This projection confirms the surge in marketplace sales—a reality backed by data. 

Online store marketers selling on multiple marketplaces dream about consistent growth in traffic and conversion rates. But with so many ecommerce business owners competing for a similar customer base, it becomes difficult to increase sales and profitability.

To increase your marketplace sales, ecommerce sellers need to continually innovate and optimize their strategies to attract, engage, convert, and retain their customers.

Specifically, if you sell your products on multiple marketplaces, you must know the challenges involved in reconciling payments and ways to boost sales.

In this blog, we will explore payment reconciliation challenges and best practices to optimize your marketplace sales. Let's get started!

Challenges in reconciling payments from multiple marketplaces

Managing multiple marketplace payment gateways can be complex. Each twist and turn presents hidden expenses that can catch even the most seasoned business owners off guard.

Here are some challenges most ecommerce businesses face in reconciling payments from different marketplace gateways that impact their sale-

1. Complex fee structure

Each marketplace has its own set of fees—subscription fees, listing charges, advertising costs, and other service fees making it complex to calculate your profit margin. It's like assembling a puzzle with pieces that don't quite fit. Without careful analysis, you could find yourself paying significantly more than anticipated.

2. Data consolidation from different platforms

Ever tried comparing an Amazon settlement report with an Etsy payment statement? They might as well be written in different languages. Each marketplace offers different formats of payments, refunds, chargebacks, and partner payouts. Consolidating all this data into a single, coherent view can be a real headache.

3. Managing cross-channel and international transactions

For those selling internationally, currency conversion, varying tax regulations, and different payment processors add another layer of complexity. Furthermore, cross-channel customer behaviors—like buying on one platform and returning on another require thorough alignment of sales, inventory, and payment data.

Imagine a seller who has just completed a successful campaign on one marketplace and identifies that their profits have diminished due to unfavorable exchange rates.

4. Manual processes—prone to errors

Many sellers still rely on outdated tools or spreadsheets, which are not scalable for growing transaction volumes. As manual reconciliation is time-consuming, error-prone, and requires continuous staff training, opting for automated accounting software becomes a must to compile accurate financial data and reduce human error.

5. Timing and settlement mismatches  

Some platforms hold funds for 14+ days, others pay weekly, and some use rolling payment schedules. This creates gaps between gross sales recorded and net amounts received, complicating the reconciliation process.

Best practices to optimize your marketplace sales

Executing the right strategies helps you increase your marketplace presence and drive sales. Here are some of the top strategies to dominate your online presence and grow marketplace sales in 2025:

1. Optimize product listings

Imagine browsing through a marketplace and finding a product that catches your attention. What makes that product stand out? It's all in the details! Therefore, always ensure your products are visually appealing, accurately described, and have clear and descriptive titles.

You should also strategically infuse keywords to enhance the visibility of your product. Think of your listings as your storefront—make them inviting!

2. Leverage marketplace sales algorithms

Did you know many marketplaces use algorithms to determine which products to showcase? 

Understanding how these algorithms work can give you a competitive edge. In fact, you can use AI tools, such as HubSpot, CoPilot AI, Salesforce Einstein, etc., to analyze data to identify potential leads and score them based on their likelihood to convert.

This prevents your sales team from wasting time on unqualified leads and allows them to focus their attention on the ones most likely to become customers.

3. Inventory and fulfilment strategies

A well-planned inventory strategy avoids stockouts and overstock situations by analyzing sales trends and adjusting your inventory accordingly. Efficient fulfillment processes can also enhance customer satisfaction and encourage repeat business, directly contributing to increased sales. But, doing all this manually can be tiresome and prone to errors.

Therefore, opting for a platform like Webgility can help automate and streamline inventory management processes, minimize errors, and enable faster order processing, leading to a more positive customer experience and increased profitability.

Optimizing stock levels with automation ensures that inventory information is always current across all sales channels.  

4. Keep your pricing up to date

Pricing is key to boosting marketplace sales-offering timely discounts during events like Black Friday creates urgency and drives purchases. When setting prices, consider competitor rates, market trends, costs, product value, and your customers’ spending power.

Webgility makes managing pricing easy by letting you update and sync prices across all marketplaces from one place. This ensures your pricing stays competitive and up-to-date without extra effort, helping you maximize sales and revenue.

However, a few factors to consider while deciding on pricing include competitor pricing, market trends, revenue target, product value, operating cost, and how much your buyer personas can spend on your products.

5. Enhance customer experience

During a May 2022 survey, 94 percent of responding customers stated that a positive customer service experience made them more likely to purchase again. It clearly states that prioritizing customer experience has a direct impact on key business metrics.  

The question is, how to improve and maintain a positive customer experience (CX)? You can invest in user-friendly interfaces and a responsive customer support system. Consider implementing chatbots for instant assistance and gathering feedback to improve CX continuously. 

💡Pro tip: Personalizing search results, offers and onboarding steps will make the shopping journey easier and more convenient for your customers, reducing friction and increasing conversion rates.

6. Advertising and promotion tactics

Utilize different marketing channels to promote your products, such as social media platforms, emails, and pay-per-click campaigns. Tailor your advertisements to target specific demographics, ensuring your message resonates with potential customers.

Paid advertising on platforms like Google Ads and social media platforms will prominently put your products in front of potential buyers who are actively searching or browsing relevant categories in a marketplace.

💡Pro tip: Use A/B testing to optimize your ad campaigns and show them to different segments of your audience simultaneously. Evaluate the results  by finding who is most interested and likely to buy your products or services. 

Using customer data to run segmented and personalized promotions (e.g., discounts based on purchase history or browsing behavior) increases relevance and conversion rates by appealing directly to customer needs and preferences.

7. Get more client testimonials 

Actively seek feedback from your customers. Create a simple process for them to leave reviews and showcase these testimonials prominently on your marketplace page. This will build your business's reputation and attract new buyers.

Besides, customer testimonials improve SEO by generating relevant content and increasing user engagement. Higher ratings and positive reviews generate leads and boost conversions by encouraging customers to choose your product when presented with two identical products.

Take Your Marketplace Sales to the Next Level with Webgility

At Webgility, we have watched the e-commerce industry and marketplaces change over the past two decades. In that time, we've taken note of what works best and what doesn't.

To keep pace with industry changes, you need an automation tool that helps you eliminate manual errors, reduce operational costs, and ensure your finances are always accurate.

This is why various multi-channel sellers have adopted Webgility to automate accounting, sync inventory across all platforms in real-time, centralize order management, and streamline shipping workflows.

Boost your marketplace sales with Webgility 

By implementing the strategies we've outlined in this guide and leveraging Webgility's tools, you'll focus on what truly matters—enhancing your marketplace presence and increasing sales.

Ready to start your journey to maximize marketplace sales? Get started with a free trial!

FAQs

What are the different marketplace sales channels?

There are two main types of marketplace sales channels: product-focused marketplaces (Amazon, Etsy, Walmart, eBay) and social media marketplaces (Facebook marketplace, Instagram shopping, Pinterest shops).

What makes a good marketplace business?

A good marketplace business should offer:

• Clear and intuitive design 
• Strong security measures
• Provide real-time customer support
• Multiple payment options

How do I increase marketplace sales?

To increase marketplace sales in 2025, consider these actionable tips:

• Optimize product listing
• Offer competitive pricing
• Focus on personalization
• Provide omnichannel marketing