The Webgility Team
June 09, 2021
2 min read
Omnichannel commerce is taking the retail world by storm as more and more sellers realize what shoppers have long known—that offering an integrated and unified customer experience across each and every sales channel is a must-have for businesses looking to sustainably scale.
But the transition from multichannel to omnichannel can be a daunting task for businesses. If you’re in need of timely insights, you can count on these omnichannel commerce experts to guide you along the way. Be sure to fill your social feeds with their takes on data management, customer engagement, integrated marketing strategies, and more.
Branden Moskwa
Role: Founder of Nadimo, an ecommerce coaching and consulting company, and host of eCommerce Allstars podcast
Omnichannel commerce expertise: Prevailing trends
The scoop: An all-around ecommerce expert, Branden Moskwa stands out from the crowd with his innovative ideas for improving omnichannel commerce strategies. He’s always on top of the “next best thing” in retail and marketing, and—lucky for us—shares his know-how on his podcast and social channels.
Where to follow:
Chloë Thomas
Role: Author and podcast host at eCommerce MasterPlan
Omnichannel commerce expertise: Marketing
The scoop: Chloë Thomas is the brains behind the ecommerce community, eCommerce MasterPlan. She’s authored several books and is host of both the award-winning eCommerce MasterPlan podcast and the Keep Optimising Marketing podcast. Her omnichannel commerce prowess comes into play when she shares her tips for understanding the best way to reach customers on various sales channels.
Where to follow:
Ben Rund
Role: Founder of the Data Talks Club, VP of Business Development at Riversand
Omnichannel commerce expertise: Data management
The scoop: Ben Rund’s pursuit? How to empower commerce with great data. With his expertise in both business technology and product content, Rund is the go-to guy for analyzing data to improve your omnichannel commerce business. Rund also has a passion for fashion in ecommerce and brick-and-mortar retail.
Where to follow:
Linda Bustos
Role: Founder of Edgacent, an ecommerce advisory firm, and director of ecommerce at CorporateGift.com
Omnichannel commerce expertise: Customer experience
The scoop: Linda Bustos has been writing about omnichannel commerce for years. From developing customer personas to incorporating technology in-store, she has covered it all. Bustos’ posts are packed with intuitive, actionable, and highly visual advice that retailers of all sizes can leverage.
Where to follow:
Paige Arnof-Fenn
Role: Founder and CEO of Mavens & Moguls, a global strategic marketing firm
Omnichannel commerce expertise: Content marketing
The scoop: Paige Arnof-Fenn is a marketing entrepreneur who writes and speaks about the power of customizing your omnichannel messaging to reflect the customer journey. She says it’s important to personalize content to acknowledge an abandoned cart or recent purchase—both in-store and online.
Where to follow:
Nicole Reyhle
Role: Author and founder, Retail Minded, an online magazine for independent retailers
Omnichannel commerce expertise: Small business strategies
The scoop: Nicole Reyhle’s Retail Minded empire provides news, support, and education for both online and brick-and-mortar retailers. A prolific thought leader, Reyhle shares wisdom on a host of topics related to solid omnichannel strategies, including leveraging data, shipping, and sustainability.
Where to follow:
Brendan Witcher
Role: VP and Principal Analyst, Forrester
Omnichannel commerce expertise: Tech stack and trends
The scoop: Brendan Wtcher is an advisor and executive focused on the intersection of digital and physical retail spaces. With years of experience in the digital business world, Witcher is on top of the latest tools and trends that will enhance your omnichannel commerce tech stack.
Where to follow:
By guest contributor Leah Allen-Manning
The Webgility Team
