Omnichannel commerce is taking the retail world by storm as more and more sellers realize what shoppers have long known—that offering an integrated and unified customer experience across each and every sales channel is a must-have for businesses looking to sustainably scale.

But the transition from multichannel to omnichannel can be a daunting task for businesses. If you’re in need of timely insights, you can count on these omnichannel commerce experts to guide you along the way. Be sure to fill your social feeds with their takes on data management, customer engagement, integrated marketing strategies, and more.

Omnichannel commerce expert Branden Moskwa

Branden Moskwa

Role: Founder of Nadimo, an ecommerce coaching and consulting company, and host of eCommerce Allstars podcast

Omnichannel commerce expertise: Prevailing trends

The scoop: An all-around ecommerce expert, Branden Moskwa stands out from the crowd with his innovative ideas for improving omnichannel commerce strategies. He’s always on top of the “next best thing” in retail and marketing, and—lucky for us—shares his know-how on his podcast and social channels.

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Omnichannel commerce expert Chloë Thomas

Chloë Thomas

Role: Author and podcast host at eCommerce MasterPlan

Omnichannel commerce expertise: Marketing

The scoop: Chloë Thomas is the brains behind the ecommerce community, eCommerce MasterPlan. She’s authored several books and is host of both the award-winning eCommerce MasterPlan podcast and the Keep Optimising Marketing podcast. Her omnichannel commerce prowess comes into play when she shares her tips for understanding the best way to reach customers on various sales channels.

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Omnichannel commerce expert Ben Rund

Ben Rund

Role: Founder of the Data Talks Club, VP of Business Development at Riversand

Omnichannel commerce expertise: Data management

The scoop: Ben Rund’s pursuit? How to empower commerce with great data. With his expertise in both business technology and product content, Rund is the go-to guy for analyzing data to improve your omnichannel commerce business. Rund also has a passion for fashion in ecommerce and brick-and-mortar retail.

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Omnichannel commerce expert Linda Bustos

Linda Bustos

Role: Founder of Edgacent, an ecommerce advisory firm, and director of ecommerce at

Omnichannel commerce expertise: Customer experience

The scoop: Linda Bustos has been writing about omnichannel commerce for years. From developing customer personas to incorporating technology in-store, she has covered it all. Bustos’ posts are packed with intuitive, actionable, and highly visual advice that retailers of all sizes can leverage.

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Omnichannel commerce expert Paige Arnof-Fenn

Paige Arnof-Fenn

Role: Founder and CEO of Mavens & Moguls, a global strategic marketing firm

Omnichannel commerce expertise: Content marketing

The scoop: Paige Arnof-Fenn is a marketing entrepreneur who writes and speaks about the power of customizing your omnichannel messaging to reflect the customer journey. She says it’s important to personalize content to acknowledge an abandoned cart or recent purchase—both in-store and online.

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Omnichannel commerce expert Nicole Reyhle

Nicole Reyhle

Role: Author and founder, Retail Minded, an online magazine for independent retailers

Omnichannel commerce expertise: Small business strategies

The scoop: Nicole Reyhle’s Retail Minded empire provides news, support, and education for both online and brick-and-mortar retailers. A prolific thought leader, Reyhle shares wisdom on a host of topics related to solid omnichannel strategies, including leveraging data, shipping, and sustainability

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Omnichannel commerce expert Brendan Witcher

Brendan Witcher

Role: VP and Principal Analyst, Forrester

Omnichannel commerce expertise: Tech stack and trends

The scoop: Brendan Wtcher is an advisor and executive focused on the intersection of digital and physical retail spaces. With years of experience in the digital business world, Witcher is on top of the latest tools and trends that will enhance your omnichannel commerce tech stack.

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By guest contributor Leah Allen-Manning