Highlight Is a New Online Retail Business Analytics Solution That Is Easy to Understand and Use
SAN FRANCISCO, CA, January 7, 2016: Webgility Inc., the leading provider of software that connects and unifies multi-channel e-commerce operations, today introduced Highlight, the first affordable, cross-application business intelligence solution for retailers of all sizes. Created by Webgility’s experts in online retail, business, and finance, Highlight provides holistic analysis and insightful guidance so retailers can run and grow their multi-channel business strategically. With learnings from more than nine years of data and tens of millions of transactions made by tens of thousands of businesses, Webgility is thrilled to add Highlight to its popular suite of e-commerce products which are revolutionizing how multi-channel companies run their business.
Highlight is the antidote to overly complicated, expensive analytics applications made for a one-size-fits-all business model. Regardless of company size or scope, Highlight provides actionable insights and insightful, expert recommendations based on the key performance indicators (KPIs) that really matter. Highlight requires no configuration, installation, or onboarding—and offers instant results. And as users go deeper into Highlight and explore more about their business, they receive more robust, comprehensive analysis and clear direction to make their next strategic move.
For instance, in looking at data from 100,000 transactions processed by a sample of Webgility customers during the weekend of Thanksgiving 2015, Webgility can easily point out important buying trends such as: 71% of all online transactions were made via PayPal; Amazon still dominated with 40% of all orders with Shopify at 25%, BigCommerce at 12%, and Magento at 8%; and while 52% of shoppers were lured by free shipping the other 48% were not, debunking the importance of offering free shipping to gain customer traction. Now, with Highlight, Webgility users can pull this level of detail for their businesses in real time, helping them make the most of every opportunity.
Key Highlight features include:
KPIs: Highlight interprets all of a company’s data and gives clear KPIs that are easy to act upon. For example, knowing average order volume (AOV) across all sales channels allows retailers to better plan marketing initiatives, track the value of new and returning customers more effectively, and project the number of orders they will need to hit revenue targets.
Inventory: Highlight’s inventory performance feature helps retailers identify exactly what their profit and loss makers are. For example, Highlight reveals a business’s top revenue-generating items across all channels, helping retailers understand exactly what drives success. In addition, Highlight identifies profit and loss makers, showing the pivotal details on high margin products and allowing companies to maximize profits by creating a solid geographic warehouse, storage, and fulfillment strategy.
Customer relationships: Highlight does more than help retailers sell more today. By bolstering customer service, strategic marketing, and sales, it helps build the long-term value of companies’ customer relationships and brands. For example, Highlight identifies companies’ top five revenue and profitable customers at a glance across channels. It also charts lifetime customer value and offers easy ways to broker customer re-engagement.
“Highlight was developed after years of processing millions of multi-channel orders from thousands of enterprising e-commerce customers,” said Webgility Founder and CEO Parag Mamnani. “With a point-and-click connection to all of your systems, Highlight lays out the details of your company’s financial health in real time, and then the fun really starts. Highlight provides industry-tested guidance for understanding and improving your company, with clear, direct, actionable recommendations that are custom-tailored to your specific business. We can’t wait to see the difference Highlight makes for our customers—and to share their successes in the months to come.”
Webgility, Inc. is the leading provider of software for multi-channel e-commerce companies. Its mission is to revolutionize the way online retailers run their business so they can focus on what inspires them and be more successful. Webgility’s Unify and Unify Enterprise solutions connect all revenue streams and expenses so multi-channel companies can have better perspective, make smarter decisions, and run all operations from a single software. Webgility’s analytics solution Highlight helps multi-channel e-commerce businesses see what matters. Webgility® is a certified partner of Intuit®, QuickBooks® and Xero, and works with more than 40 e-commerce platforms and SaaS providers (such as Amazon®, eBay®, BigCommerce®, Shopify®, and Magento®), including shipping carriers (FedEx®, UPS®, USPS), payment processors (PayPal, Stripe), and hosting providers. Webgility’s solutions manage millions of transactions each month for more than 10,000 online stores. Founded in 2007, Webgility is headquartered in San Francisco with an international branch in Indore, India. For more information about Webgility, visit https://www.webgility.com.