Amazon seller guide

Start Selling on Amazon. Get the Accounting Right From Day One.

Amazon is the world's largest marketplace — and one of the most complex platforms to account for correctly. This guide covers everything you need to start selling, plus how to keep your Amazon financials clean in QuickBooks from your very first order.

The setup process

Five Steps to Your First Amazon Sale

1️⃣
Create Your Seller Account

Choose between Individual (no monthly fee, $0.99/sale) or Professional ($39.99/month, required for most categories). For any serious volume, start with Professional.

2️⃣
Create Your First Listings

List products by finding existing ASINs (for products already on Amazon) or creating new ones. Optimize titles, bullet points, descriptions, and images for discoverability.

3️⃣
Choose Your Fulfillment Method

FBA (Fulfillment by Amazon) gives you Prime eligibility and hands off shipping, storage, and returns. FBM (Fulfillment by Merchant) gives you more control and lower fees for some products.

4️⃣
Set Competitive Pricing

Research competitor pricing and understand your total cost of sale including Amazon fees. Factor in FBA fees, referral fees, and your COGS to set prices that are competitive and profitable.

5️⃣
Connect Amazon to QuickBooks

Before you receive your first settlement, connect Amazon to QuickBooks with Webgility. Get settlement reconciliation, FBA fee tracking, and inventory sync set up from day one.

Why Amazon accounting needs special attention

Amazon Pays You Every Two Weeks. The Settlement Is Complex.

Amazon doesn't pay you per order. It holds your funds and pays out every two weeks in a settlement that includes gross sales minus FBA fees, referral fees, returns, storage charges, and advertising costs. The settlement report is dense — and reconciling it to QuickBooks manually is time-consuming and error-prone.

Webgility automates the entire process — posting orders, reconciling settlements, capturing fees, and syncing inventory — so your Amazon books are clean without you spending hours on settlement reports.

Amazon Settlement Breakdown Auto-reconciled
Gross product sales$28,441.00
FBA fulfillment fees−$3,211.80
Referral fees (15%)−$4,266.15
Customer returns−$844.20
Net payout$20,118.85
Explore Sandbox  ·  No Signup Required

See Webgility in Action.

A real instance pre-loaded with sample orders, channels, and accounting entries. Nothing to install. No account needed.

🔒 my-sandbox.webgility.com
Online
CONTACT SALES
PREVIEW MODE
S Shopify Store
Open the Sandbox
Free to explore  ·  No account needed  ·  Sample data only
The Demo

Find out what your operational gaps are actually costing you.

Our team of experts will help surface your operations and finance concerns. In 30 minutes, we will discuss your channels, accounting setup, leakages, inventory inconsistencies, and close process.

Operational Snapshot ● Live
Orders reconciled today 1,247 ✓
Amazon payout tied out $47,241 ✓
Exceptions resolved 3 cleared
Inventory synced All channels ✓
Books status Certified ✓