Written by Jim Walsh, Chief Information Officer, Right Networks
As reviewed through time, this is likely to be a fascinating milestone in the evolution of accounting technology and its impact on business. Many working professionals can still remember when technology was burgeoning. From the perspective of accountancy, paper ledgers gave way to spreadsheet applications. CPAs and accounting professionals passed files back and forth from shared drives or emailed them to peers and clients. Then those spreadsheets got more advanced – they were shared in content management systems or stored in the cloud and worked on by multiple people simultaneously. And now applications are becoming transformative in their ability to draw conclusions and anticipate trends based on the information that was once handwritten in books that wouldn’t even fit inside a backpack.
The accounting industry isn’t exempt or unique in the fact that it’s being impacted by a rush of technology advances. Thinking about all of the different ways that technology could impact any industry is as dizzying as it is speculative. It’s likely that we haven’t fully anticipated the ways that conditions and processes will merge to allow for new things. So how can a CPA firm or accounting professional prepare for a future where technology presents an unknown? Continue reading
As published in Internet Retailer
This holiday season, some of the biggest online retailers are ready to give Amazon a run for its money. Giants like Wal-Mart, Jet.com, and Costco, along with Facebook Inc. and other social media platforms have created alternative channels for marketplace sellers. These new channels are not only creating more avenues for listing products, amd pushing promotional offerings, but also an expansive marketplace to get more exposure.
“Online sellers should be selling on at least one online marketplace to increase reach,” says Parag Mamnani, CEO of Webgility, a provider of ecommerce automation software for multichannel ecommerce companies. “But in order to compete, merchants really must be selling on several different channels at once.”
According to Mamnani, online retailers are often intimidated by the prospect of selling on these different channels. But he says there are several steps they can take to fully leverage the different channels available to them. First, they should firm up their entire technology stack. “Stress test your operational workflows, make sure you don’t have any break-points in your orders management, inventory tracking, shipping or bookkeeping,” he says.
Then, Mamnani recommends, online retailers and their teams should discuss replacing any inefficient tools or processes. “Now’s the time to clean up that inventory spreadsheet and create a better system to organize it,” he adds. “Is someone doing full-on forensic research every time there’s a return or exchange? Examine your return system and do a bit of research on return optimization and automation. I promise, trimming those inefficiencies now will pay off during peak selling season.” Continue reading
Yes, it’s true—Webgility’s hitting the road again as a Kickoff Exhibitor at Xerocon 2017 in Austin, Texas, on December 6-7. In fact, we’re so excited about this trip, we’re inviting all Xerocon attendees to stop by the Webgility lounge for a demo of Unify and to share the secret phrase “make selling easier” for a chance to win an Amazon Echo. Continue your Wednesday evening with Webgility and trusted partner, ShipStation, for cocktails, apps and more fun raffle prizes at Revelry Kitchen + Bar from 5-8pm on December 6. Register in advance here.
At Xerocon, we look forward to revealing how our enhanced integration enables accountants and online sellers to
- quickly track revenue across sales channels like Shopify and BigCommerce;
- simply and accurately record expenses and fees from marketplaces such as Amazon and eBay;
- better utilize Xero’s powerful inventory capabilities by syncing price and quantity with online sales channels, automatically building their inventory list in Xero from their sales channel data; and
- sync data between Xero and shipping apps such as ShipStation and ShippingEasy.
As you know, our Unify software features a powerful integration with Xero that makes the tracking and syncing of financial data and inventory easier than ever. We’re so inspired by the creativity and innovation of Webgility’s Xero users, we’ve added more functionality to Unify to make selling easier for this special community. We stand by our mission to make it possible for online sellers to focus on their passion and growing their business rather than wasting their time on operational logistics.
If you’re in Austin next week, please stop by to discuss how—by integrating with powerful cloud computing partners like Xero—Unify brings efficiency, order, and scale to otherwise chaotic workflows and business operations.
To RSVP for the Webgility/ShipStation cocktail party, click here: https://www.eventbrite.com/e/shipstation-webgility-networking-happy-hour-tickets-39658236854
As published in Internet Retailer‘s 5 Key Ecommerce Fulfillment Trends
Mountain bike apparel retailer Club Ride recently faced a customer satisfaction challenge. The online company, which was founded in 2008, was growing rapidly, and earlier this year moved away from QuickBooks to more sophisticated tools to manage its fulfillment through its multiple sales channels. But without integration between sales, its e-commerce platform, its customers and its inventory, Club Ride often found itself unable to fulfill customers’ orders quickly—or even at all. As a result, its brand equity was suffering.
Club Ride’s dilemma isn’t uncommon among retailers. Many merchants now sell through multiple sales channels—including online marketplaces, their own websites and their bricks-and-mortar locations—and must deliver orders to customers accurately and quickly to compete in today’s competitive retail arena. “While this adjustment increases the seller’s ability to scale, it also creates a new kind of chaos around data management and logistics when it comes to inventory, fulfillment, and shipping,” says Parag Mamnani, CEO of Webgility, an inventory management technology provider. Continue reading
Another seasoned pro joins our executive team as Vice President of Marketing.
The excitement keeps on coming! Today we announced another valuable new member of our executive team—innovative and results-oriented marketing executive Anastasia Pavlova is our new vice president of marketing. Anastasia will expand our B2B reach in the ecommerce market and further develop the Webgility brand throughout the rapidly evolving SaaS industry. Anastasia is passionate about ecommerce and the creative use of technology in delivering highly personalized and delightful experiences for customers to help them grow their businesses. That’s right up our alley.
We’re excited to have Anastasia join the team to help us build the brand, accelerate sales, and solidify our position as a leader in ecommerce software for SMBs. Her expertise in modern data-driven marketing, passion for our customers and ecommerce industry experience are essential as we expand our product offerings and accelerate growth. Continue reading