Simple tips for using technology to broaden your business focus and enhance ecommerce conversions
It’s noticeable when business owners are more driven by conversions rather than looking into the needs of consumers. Unfortunately, when businesses are too focused on increasing conversions and forget to keep an eye on the person with the wallet, the bottom line eventually takes a hit. If the customer feels ignored, there’s little-to-no chance a business owner will see conversion rates escalate and profits increase with any marked sustainability.
From url’s to customer service, every aspect of an online business should be built around the needs of the customers—where they want to shop, what they want to buy, on what device they prefer to browse, and what are their options for returns and shipping. If your services do not match up to their expectations, buyers will move on to the next option. Because, in ecommerce, you have less time to reach your target audience effectively and guide them through the sales funnel, technology is key. The following tips explain how technology, data management, and the willingness widen your focus from conversions to the entire sales funnel can enhance those all-important conversions.6 Ways automation can improve your #ecommerce sales funnel @ProProfs @Webgility Click To Tweet
1. Streamline the Back End When a single set of order data is automated throughout your entire system on the back end using accounting as your system of record, the whole business benefits. Based on a rate of $20/hour of data entry at 1,000 orders per month, you can save up to 90% on your bookkeeping costs. But that’s just the beginning. Automation also eliminates costly errors, either typos, overselling inventory, sales tax compliance, or even revenue forecasting. When your fees and expenses are automated, you can instantly reconcile your accounts and always know where your money is—or isn’t.
Automation also makes strategic insights possible, by bringing sellers out of the darkness of data management and into the light of growing a business. When your accounting is clean, it’s possible to analyze what you spend on fees, expenses, and shipping costs and tweak your profit margins either from a high level or one data point at a time. By using an automation tool that integrates with both the customer-facing part of the business as well as back-end operations—marketing, stores, marketplaces, accounting, inventory, and shipping—you can spend time on what really matters, selling products you’re passionate about or using your passion for selling to move more products.