And Now, a Big Announcement

And Now, a Big AnnouncementI have great news to share today—we have officially closed a series A investment of $6.4M from Pilot Growth Equity. This investment will enable us to double down on our mission to make business easier for ecommerce companies like yours. With these funds, we will expand our operations, our partnerships, and our products to better serve you. We will deliver more capability, expand integrations, and provide even better service, so you can automate all back-office operations and get back to growing your business.

Our new partner shares our views on the ecommerce market and believes in the solution we deliver. Pilot Growth’s unique approach to supporting entrepreneurs, their passion for our customers, and their strong alignment with the Webgility culture is sure to make this a successful collaboration.

What started 10 years ago as a simple idea has become a top-rated software that helps thousands of businesses and employs a global team of more than 100. Thank you for choosing Webgility and allowing us to be part of your growth. We truly appreciate your business, and we’re more committed than ever to helping you succeed in today’s competitive ecommerce market.

Follow us on Twitter to stay informed of all the new features and enhancements we’ll be launching very soon. Cheers!

HEADS UP: Amazon Pages ending October 31; Amazon Stores launching

HEADS UP: Amazon Pages ending October 31; Amazon Stores launchingWritten by Tara Johnson for CPC Strategy

Amazon Pages is an Amazon Marketing Services (AMS) advertising feature that allows brands to create a customized landing page, giving vendors increased exposure on the Amazon Marketplace.

What Does The End of Amazon Pages Mean?

  • Amazon Pages that are linked to Headline Search Ad campaigns will remain active until December 31, 2017.
  • Amazon is now encouraging vendors to invest in “Amazon Store” to showcase their products and promote their brand. Read more about the end of Amazon Pages

Amazon introduced “Amazon Stores” as a free self-service product that allows brand owners to design and create multipage stores to showcase their brands, products and value proposition on Amazon.

What are Amazon Stores?
These multipage stores provide an enhanced brand-centric shopping experience on Amazon in desktop and mobile platforms.

Shoppers visiting an Amazon Store are able to see a curated collection of a brand’s products in a customized, brand-centric, shopping experience. Read more about Amazon Stores

What is Webgility?

Webgility is proud to be featured in this profile—by one of our most important partners—on QBOchat.

What-is-WebgilityWhat is your App’s name, what do you do, & when did your company start?

Webgility’s Unify automates sales data into QuickBooks, inventory, and shipping for multi-channel online. Unify is the #1 app in the retail category for QuickBooks, with 5-star ratings and an industry-wide reputation for being far more powerful and user-friendly than any competing software.

Unify is the #1 ecommerce application for SMBs in e-commerce. We reduce effort and inefficiencies for online sellers by automating their busy work and improving their operational workflows. We make business easier by delivering insights that sellers need to be profitable. Webgility was founded in 2007. Read more

NEW: Major upgrades to Unify

NEW: Major upgrades to UnifyIt’s been a minute since we’ve made big changes to Unify, so please take a look

Today’s news is big. In fact, our product team has been hard at work for months developing enhanced features specifically aimed at making business easier for online sellers. Because that means something different to each of our customers, this list of enhancements covers a lot of territory. Read on to find out more, and click the hyperlinks to see a detailed description and instructions for using each feature. 

Inventory management made easier 

  • Automatic Inventory Sync: You can now automatically keep inventory synced in your accounting across sales channels. This feature can be scheduled to run hourly or nightly. Now managing your inventory will take even less effort.
  • Product Returns Sync: When merchandise is returned to your store, you can now sync and adjust your inventory across sales channels to reflect that item. To help your bottom line, this returned merchandise can promptly re-enter your inventory and be sold again.Hey #sellers: Now #Unify by @Webgility makes #ecommerce even easier. #Upgrades Click To Tweet
  • Warehouse Inventory Tracking: QuickBooks Desktop users who fulfill orders from multiple warehouses can now track inventory by location. This is helpful for those who’d like to scale their business and stay sane at the same time.
  • Real-time Assembly Build: Unify can now post assembled products in QuickBooks Desktop as orders are received in real-time. This feature allows you to still make a sale even when quantity of an assembled product falls to or below 0.

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The Truth About E-Commerce Applications

The Truth About E-Commerce Applications4 simple facts to help you build a tech stack that leads you away from failure and toward growth and prosperity

Today’s e-commerce universe is made up of hundreds of applications, in theory, all of which were created to solve a problem for the online seller. Unfortunately, many apps fail to get to the core of the issues they’re trying to solve, and by floating aimlessly, they actually create other challenges. Worse still, apps that do legitimately solve a problem are often too siloed to be useful to merchants whose workflows require them to move through systems (sales, inventory, shipping, accounting) with every order. Good read: The truth about #ecommerce #apps, by @RobMcGrorty Click To TweetBalance is the key when going deeper down on the problem side and then wider on the solutions side — and then back again. App developers who truly get that concept do both: solve problems and repair systemic inefficiencies. Here are a few easy ways to identify what works and what’s wasteful before adding apps to your online business. Continue reading