As published in Internet Retailer
This holiday season, some of the biggest online retailers are ready to give Amazon a run for its money. Giants like Wal-Mart, Jet.com, and Costco, along with Facebook Inc. and other social media platforms have created alternative channels for marketplace sellers. These new channels are not only creating more avenues for listing products, amd pushing promotional offerings, but also an expansive marketplace to get more exposure.
“Online sellers should be selling on at least one online marketplace to increase reach,” says Parag Mamnani, CEO of Webgility, a provider of ecommerce automation software for multichannel ecommerce companies. “But in order to compete, merchants really must be selling on several different channels at once.”
According to Mamnani, online retailers are often intimidated by the prospect of selling on these different channels. But he says there are several steps they can take to fully leverage the different channels available to them. First, they should firm up their entire technology stack. “Stress test your operational workflows, make sure you don’t have any break-points in your orders management, inventory tracking, shipping or bookkeeping,” he says.
Then, Mamnani recommends, online retailers and their teams should discuss replacing any inefficient tools or processes. “Now’s the time to clean up that inventory spreadsheet and create a better system to organize it,” he adds. “Is someone doing full-on forensic research every time there’s a return or exchange? Examine your return system and do a bit of research on return optimization and automation. I promise, trimming those inefficiencies now will pay off during peak selling season.” Continue reading
Yes, it’s true—Webgility’s hitting the road again as a Kickoff Exhibitor at Xerocon 2017 in Austin, Texas, on December 6-7. In fact, we’re so excited about this trip, we’re inviting all Xerocon attendees to stop by the Webgility lounge for a demo of Unify and to share the secret phrase “make selling easier” for a chance to win an Amazon Echo. Continue your Wednesday evening with Webgility and trusted partner, ShipStation, for cocktails, apps and more fun raffle prizes at Revelry Kitchen + Bar from 5-8pm on December 6. Register in advance here.
At Xerocon, we look forward to revealing how our enhanced integration enables accountants and online sellers to
- quickly track revenue across sales channels like Shopify and BigCommerce;
- simply and accurately record expenses and fees from marketplaces such as Amazon and eBay;
- better utilize Xero’s powerful inventory capabilities by syncing price and quantity with online sales channels, automatically building their inventory list in Xero from their sales channel data; and
- sync data between Xero and shipping apps such as ShipStation and ShippingEasy.
As you know, our Unify software features a powerful integration with Xero that makes the tracking and syncing of financial data and inventory easier than ever. We’re so inspired by the creativity and innovation of Webgility’s Xero users, we’ve added more functionality to Unify to make selling easier for this special community. We stand by our mission to make it possible for online sellers to focus on their passion and growing their business rather than wasting their time on operational logistics.
If you’re in Austin next week, please stop by to discuss how—by integrating with powerful cloud computing partners like Xero—Unify brings efficiency, order, and scale to otherwise chaotic workflows and business operations.
To RSVP for the Webgility/ShipStation cocktail party, click here: https://www.eventbrite.com/e/shipstation-webgility-networking-happy-hour-tickets-39658236854
As published in Internet Retailer‘s 5 Key Ecommerce Fulfillment Trends
Mountain bike apparel retailer Club Ride recently faced a customer satisfaction challenge. The online company, which was founded in 2008, was growing rapidly, and earlier this year moved away from QuickBooks to more sophisticated tools to manage its fulfillment through its multiple sales channels. But without integration between sales, its e-commerce platform, its customers and its inventory, Club Ride often found itself unable to fulfill customers’ orders quickly—or even at all. As a result, its brand equity was suffering.
Club Ride’s dilemma isn’t uncommon among retailers. Many merchants now sell through multiple sales channels—including online marketplaces, their own websites and their bricks-and-mortar locations—and must deliver orders to customers accurately and quickly to compete in today’s competitive retail arena. “While this adjustment increases the seller’s ability to scale, it also creates a new kind of chaos around data management and logistics when it comes to inventory, fulfillment, and shipping,” says Parag Mamnani, CEO of Webgility, an inventory management technology provider. Continue reading
We have a new Senior Vice President of Product and we’re thrilled.
Today we’re thrilled to announced the addition of seasoned executive product leader Billy Leung as our new senior vice president of product. Going forward Billy will accelerate product development and advance user design for our rapidly expanding product and our growing company. In fact, Billy brings a deep understanding of user experience and a prowess with delightful design to our team, which will translate into even more powerful and accessible experiences for our rapidly growing customer community. We look forward to his contributions to our product—and the ecommerce industry at large—as a key leader of the Webgility team.
He brings extensive experience in product management, design, and growth to Webgility. During his 15+ years in Silicon Valley, Leung has focused on building such beloved consumer products as eBay, Trulia (Zillow), Zynga, and two successful startups. Most recently, Leung served as the Vice President of Product at if(we), maker of the top-rated Social Discovery mobile apps, where he led the company to a successful acquisition. He earned an MBA from UC Berkeley, as well as engineering degrees from Stanford University (MSME) and UC Berkeley (BSME).
Welcome to the Webgility family, Billy!
A busy holiday season is quickly approaching and there’s no better time to get ahead of your shipping strategy than right now! ShipStation strongly values the success of small business owners and entrepreneurs—and wants to help you stay as efficient as possible.
With holiday productivity in mind, ShipStation is excited to announce a Holiday Sweepstakes. They are rewarding ONE lucky winner to a dream workstation valued at $4,500, and four additional runner-ups to prizes that will help you become more successful!
One GRAND PRIZE winner receives:
- ShipStation FREE for 1 year
- 256gb Pro Tablet
- Thermal Printer + Labels
- $100 gift card
- Industrial Shipping Scale
- Barcode Scanner
- Hand Truck Dolly
- Tape Gun + Stickers + Branded Tape
- Support Visit from ShipStation + feature within our social community
- Weekly Prizes
Four (weekly) runner-up winners receive:
- $40 ShipStation swag
- $25 American Express gift card
It’s simple to enter AND you can earn up to five entries! Get started on the ShipStation Holiday Sweepstakes page. Sweepstakes starts on Sept. 28 and ends Oct. 25.
Enter the ShipStation Sweepstakes at shipstation.com/sweepstakes
NO PURCHASE NECESSARY. Purchasing does not improve your chances of winning. The ShipStation Holiday Sweepstakes is open to legal residents of the 50 U.S. and D.C., 18 or older, and businesses that are located within the 50 U.S. or D.C. and Canada (excluding Quebec). Void in Quebec, Puerto Rico, Guam, the U.S. Virgin Islands, outside the U.S. and where prohibited by law. Sweepstakes begins at 12:00:01 AM ET on 09/28/17 and ends at 11:59:59 PM ET on 10/25/17. Click here for entry details and Official Rules. Sponsor: ShipStation, 3800 N. Lamar Blvd #220, Austin, TX 78756.