Sensible Is the New Sexy

Sensiblel is the new sexyWhy sellers should commit to back-end operations before pursuing just another pretty piece of SaaS

At the risk of over-simplifying the ecommerce industry, most of its software falls into one of two categories — sexy and unsexy. Inevitably, the more seductive side of selling entices business owners to buy tools they must have to attract customers, such as beautiful websites, video tools, artificial intelligence, marketing automation, and the like. Because owners think they need customer-facing tools in order to sell online—and because they’re more fun to use—they put tremendous business resources toward these shiny objects.Why #online #sellers should commit to back-end ops before pursuing another pretty piece of #SaaS… Click To Tweet

The truth is, sellers who first invest in the software that does the heavy lifting around data and order management are far more likely to survive their first year. Because the less showy, “boring” side of the business is what sellers actually use to run the company, without it, they are sure to fail. Among dozens of other tasks, this is the software that allows them to

  • automatically post and sync sales data to accounting, inventory, and shipping
  • easily track expenses, fees, and costs to calculate profits
  • process returns and exchanges
  • transfer payment from their customers to their bank account
  • manufacture or source their products
  • ship products, track inventory, see what’s in and out of stock
  • calculate, validate, and collect sales tax

Continue reading

Better insights come from seeing the big picture

Better insights come from seeing the big pictureAs published in Internet Retailer‘s 5 Key Ecommerce Fulfillment Trends

Mountain bike apparel retailer Club Ride recently faced a customer satisfaction challenge. The online company, which was founded in 2008, was growing rapidly, and earlier this year moved away from QuickBooks to more sophisticated tools to manage its fulfillment through its multiple sales channels. But without integration between sales, its e-commerce platform, its customers and its inventory, Club Ride often found itself unable to fulfill customers’ orders quickly—or even at all. As a result, its brand equity was suffering. Read how this apparel retailer adjusted their back-office workflows with Webgility's #Unify Click To Tweet

Club Ride’s dilemma isn’t uncommon among retailers. Many merchants now sell through multiple sales channels—including online marketplaces, their own websites and their bricks-and-mortar locations—and must deliver orders to customers accurately and quickly to compete in today’s competitive retail arena. “While this adjustment increases the seller’s ability to scale, it also creates a new kind of chaos around data management and logistics when it comes to inventory, fulfillment, and shipping,” says Parag Mamnani, CEO of Webgility, an inventory management technology provider. Continue reading

Enter ShipStation’s Holiday Sweepstakes

Enter ShipStation's Holiday SweepstakesA busy holiday season is quickly approaching and there’s no better time to get ahead of your shipping strategy than right now! ShipStation strongly values the success of small business owners and entrepreneurs—and wants to help you stay as efficient as possible.

With holiday productivity in mind, ShipStation is excited to announce a Holiday Sweepstakes. They are rewarding ONE lucky winner to a dream workstation valued at $4,500, and four additional runner-ups to prizes that will help you become more successful!

One GRAND PRIZE winner receives:

  • ShipStation FREE for 1 year
  • 256gb Pro Tablet
  • Thermal Printer + Labels
  • $100 gift card
  • Industrial Shipping Scale
  • Barcode Scanner
  • Hand Truck Dolly
  • Tape Gun + Stickers + Branded Tape
  • Support Visit from ShipStation + feature within our social community
  • Weekly Prizes

Four (weekly) runner-up winners receive:

  • $40 ShipStation swag
  • $25 American Express gift card

It’s simple to enter AND you can earn up to five entries! Get started on the ShipStation Holiday Sweepstakes page. Sweepstakes starts on Sept. 28 and ends Oct. 25.

Enter the ShipStation Sweepstakes at shipstation.com/sweepstakes

NO PURCHASE NECESSARY. Purchasing does not improve your chances of winning. The ShipStation Holiday Sweepstakes is open to legal residents of the 50 U.S. and D.C., 18 or older, and businesses that are located within the 50 U.S. or D.C. and Canada (excluding Quebec). Void in Quebec, Puerto Rico, Guam, the U.S. Virgin Islands, outside the U.S. and where prohibited by law. Sweepstakes begins at 12:00:01 AM ET on 09/28/17 and ends at 11:59:59 PM ET on 10/25/17. Click here for entry details and Official Rules. Sponsor: ShipStation, 3800 N. Lamar Blvd #220, Austin, TX 78756.

New! Enhanced Unify integration with Xero

New! Enhanced Unify integration with XeroNew Unify integration simplifies sync with leading solutions from ShipStation, ShippingEasy, Skubana, and SkuVault

Today we announced an enhanced integration with cloud accounting software company Xero (NZX: XRO, ASX: XRO) that makes syncing of financials, inventory, and shipping data with leading systems easier than ever.

The upgraded integration enables sellers to sync data between Xero and shipping apps such as ShipStation and ShippingEasy, quickly track revenue across sales channels, and record expenses and fees from marketplaces such as Amazon and eBay simply and accurately. In addition, new features allow sellers to better utilize the power of Xero’s built-in inventory capabilities by syncing price and quantity with online channels, and automatically building their inventory list in Xero from their sales channel data. Also with the new integration, sellers can keep up to date on vendor purchase orders when using advanced inventory tools such as Skubana or SkuVault.

TRY UNIFY FOR FREE

Continue reading

Dropship your way to financial freedom

Dropship your way to financial freedomOne of the biggest decisions you’ll need to make as an e-commerce business owner is also the one that could make or break your financial freedom.

How you control and distribute the products you sell through your site is a critical choice you have to make during the outset of your business development. In this post, we’re going to find out if the dropshipping method can help you attain financial freedom, or if managing the ebb and flow of supply and demand would be better handled internally.

Managing a profitable e-commerce business is a process that requires strategy, resilience, and a fair bit of trial and error. The day-to-day logistics of your business could change dramatically in the first year, depending on how much you learn and how quickly you learn it. Making changes is scary but necessary—and the more you understand about your options, the fewer changes you’ll need to make.#Dropship your way to financial freedom by guest blogger Patrick Foster from @myecommercetips #Unify Click To Tweet

For some creative e-commerce business owners such as artists, musicians, and carpenters— dropshipping doesn’t come into play. If you make the product you sell in house, you never need to consider wholesalers. However, if you create digital designs for your products but don’t manufacture them, a big decision will be how to cost-effectively manage the manufacture and shipping of your orders. Continue reading