4 Ways to Improve Your Amazon Listing’s Best Seller Ranking

4 Ways to Improve Your Amazon Listing’s Best Seller RankingSimple tasks that will help you climb the Amazon ladder to higher profits.

Your Amazon Best Seller Ranking is a significant factor in determining where you appear in product searches which, of course, can have a serious impact on your bottom line. A high best seller ranking increases your visibility and puts your product in front of a wider range of potential customers and increases the likelihood that you will make a sale.

But here’s the thing, Amazon’s search algorithm can create a bit of a closed loop. A high volume of sales is one of the factors that determines the ranking. Sellers with a high ranking are more likely to appear on the first page of a search which increases the likelihood that people will buy from them, further improving their ranking, their search results, and conversion rate—then around and around we go.

If you’re not currently one of the sellers caught up in this beneficial cycle, there are several steps you can take to improve your listing’s best seller ranking and start earning more money. Sales and conversion rates are not the only factors considered for the best seller ranking. Amazon also bases this number on relevancy and customer satisfaction. If you are able to improve your listings and the customer experience, sales will follow close behind, and your seller ranking will start to climb. Here’s what you can do:

1. Write Good Content
When writing the description for your listing, do not forget about the customer. Yes, listing optimization is crucial but it must be done well. It cannot just be a jumble of keywords that make little to no sense. You want an optimized listing that will appear in a product search, but you also want to make a sale. Write for a conversion and not just a computer algorithm. The algorithm is not buying your product, people are.@Webgility guest blog by @SellersChoice: 4 Ways to Improve Your Amazon Listing’s Best Seller Ranking #Unify Click To Tweet

When it comes to your title, it is important to include as many keywords as possible but do not just throw them in without thinking. Your listing’s title should include all the information a potential customer needs to understand exactly what your product is. It should include the name of the product, what it does, materials used, its size and color (if relevant), as well as potential benefits and uses. Put your primary keywords near the front of the title and be concise when describing benefits and features, you will go into more detail about those in your product description.

In writing your product description, keep potential buyers in mind at all times. Do not just list specs and features, engage the reader. What would you want to know about this product before you buy it? Try to answer any questions buyers may have before they have them. Be sure to indicate what makes your product special. If you are able to use A+ Plus Pages or Enhanced Brand Content, it’s wise to do so. These platforms provide the opportunity to create a more impressive product listing by giving you more space for your product description, the ability to change your layout, the capacity for more photos and the use of charts and graphs. It gives you the space to demonstrate why your product is the product. Remember, Amazon users are shoppers. They already want to buy the product, you just need to convince them to buy it from you.

2. Do Keyword Research
Keywords are important for improving your visibility on Amazon. Choosing relevant keywords is the easiest way to find yourself at, or near, the top of any search results. If you are having a hard time determining your keywords, try using Google Keyword Planner or other similar tools.

It is also useful to spend a little time checking out your competition. Search the keywords you are using and see what comes up. If products similar to yours appear in the results, you’re on the right track. Study these results. Look at top sellers in your category and niche and see what they’re doing. Do their listings contain keywords that yours is missing? Continue reading

How to Protect Your Website From Modern Security Threats

How to Protect Your Website From Modern Security ThreatsFrom the first computer to the latest smartphone, it’s no secret that the world and our nation have made significant advancements in the world of technology. With each new invention or mobile advancement, we have made ourselves extremely reliant on the world wide web as our go-to resource for a plethora of things. However, with this dependency, we also have made ourselves very vulnerable to cyber security threats. Whether it’s a virus, bug, or a skilled hacker, security threats can come from all over the web. From paying our bills to signing up for the next greatest product, we are constantly putting our personal online–risking the chance of identity theft, and more. Big businesses with an online presence face the same threats every day as well.#Ecommerce Sellers! How to Protect Your Website From Modern Security Threats Click To Tweet

Unfortunately, with each major advancement in technology we make, internet hackers will find ways to advance their hacking techniques. Although there’s a multitude of security softwares that will help fight against unwarranted cyber hacks, there’s always the chance that cyber-criminals will find new ways to adapt their techniques and change the way they go about their exploitations. With that being said, it’s very important to keep in mind that getting ‘hacked’ is NOT an inevitability. With the right practices, you can secure your business and your website from modern security threats. Continue reading

Emerging Tech Trends in Accounting

Emerging Tech Trends in AccountingWritten by Jim Walsh, Chief Information Officer, Right Networks

As reviewed through time, this is likely to be a fascinating milestone in the evolution of accounting technology and its impact on business. Many working professionals can still remember when technology was burgeoning. From the perspective of accountancy, paper ledgers gave way to spreadsheet applications. CPAs and accounting professionals passed files back and forth from shared drives or emailed them to peers and clients. Then those spreadsheets got more advanced – they were shared in content management systems or stored in the cloud and worked on by multiple people simultaneously. And now applications are becoming transformative in their ability to draw conclusions and anticipate trends based on the information that was once handwritten in books that wouldn’t even fit inside a backpack.Read about emerging #tech #trends in #accounting, by @RightNetworks #Unify #Cloud Click To Tweet

The accounting industry isn’t exempt or unique in the fact that it’s being impacted by a rush of technology advances. Thinking about all of the different ways that technology could impact any industry is as dizzying as it is speculative. It’s likely that we haven’t fully anticipated the ways that conditions and processes will merge to allow for new things. So how can a CPA firm or accounting professional prepare for a future where technology presents an unknown? Continue reading

Welcome Anastasia Pavlova!

Anastasia PavlovaAnother seasoned pro joins our executive team as Vice President of Marketing. 

The excitement keeps on coming! Today we announced another valuable new member of our executive team—innovative and results-oriented marketing executive Anastasia Pavlova is our new vice president of marketing. Anastasia will expand our B2B reach in the ecommerce market and further develop the Webgility brand throughout the rapidly evolving SaaS industry. Anastasia is passionate about ecommerce and the creative use of technology in delivering highly personalized and delightful experiences for customers to help them grow their businesses. That’s right up our alley.Anastasia Pavlova joins Webgility as VP of Marketing! #Unify Click To Tweet

We’re excited to have Anastasia join the team to help us build the brand, accelerate sales, and solidify our position as a leader in ecommerce software for SMBs. Her expertise in modern data-driven marketing, passion for our customers and ecommerce industry experience are essential as we expand our product offerings and accelerate growth. Continue reading

Welcome Billy Leung!

Billy Leung, SVP ProductWe have a new Senior Vice President of Product and we’re thrilled.

Today we’re thrilled to announced the addition of seasoned executive product leader Billy Leung as our new senior vice president of product. Going forward Billy will accelerate product development and advance user design for our rapidly expanding product and our growing company. In fact, Billy brings a deep understanding of user experience and a prowess with delightful design to our team, which will translate into even more powerful and accessible experiences for our rapidly growing customer community. We look forward to his contributions to our product—and the ecommerce industry at large—as a key leader of the Webgility team.

He brings extensive experience in product management, design, and growth to Webgility. During his 15+ years in Silicon Valley, Leung has focused on building such beloved consumer products as eBay, Trulia (Zillow), Zynga, and two successful startups.  Seasoned product expert Billy Leung joins Webgility as SVP of Product #Unify Click To TweetMost recently, Leung served as the Vice President of Product at if(we), maker of the top-rated Social Discovery mobile apps, where he led the company to a successful acquisition. He earned an MBA from UC Berkeley, as well as engineering degrees from Stanford University (MSME) and UC Berkeley (BSME).

Welcome to the Webgility family, Billy!