Rugged Radios Streamlines B2B Operations with Webgility 

Key Challenges

• Manually capturing sales data from various channels into QuickBooks
• Operational overhead and issues managing retail and B2B orders
• Hours wasted in month-end accounting reconciliation

In 2021, Rugged Radios made a pivotal move by transitioning its online operations to Shopify Plus, aiming to tap into broader markets and address the unique demands of its B2B clientele. Alongside this shift, the company adopted Webgility to sync the omnichannel sales data in  Shopify Plus with its QuickBooks accounting platform, creating a seamless and accurate data flow across all sales channels.

“Webgility has been a force multiplier for Rugged Radios,” said Reggie Einkauf, Special Projects and IT Manager. “By automating our QuickBooks updates with real-time Shopify Plus order data, Webgility allows us to do more with less. We’ve dramatically reduced manual labor, streamlined order processing, and improved fulfillment accuracy, enabling us to serve both our B2C customers and B2B distributors more efficiently.”

This integration is particularly critical for a manufacturing brand like Rugged Radios, where inventory accuracy and financial clarity are non-negotiable for retail and wholesale operations.

The Solution

• Fully automated recording of all transactions from Shopify Plus to QuickBooks Enterprise
• Automated daily bookkeeping for B2C and B2B orders
• Simplified month-end close

Enhancing Wholesale Operations for Manufacturers

As a manufacturer that caters to industrial applications, Rugged Radios faced unique challenges in its B2B operations.

Over the last three years, Webgility has consistently delivered new features to meet evolving business needs. In fact, Rugged Radios even drove several feature enhancements working closely with the Webgility product team.

“In Shopify Plus, you can have many Point Of Sale locations, and we didn’t want our stock pulled from the wrong locations within Quickbooks and worked with the Webgility Dev Team to design and solve that issue,” Einkauf elaborated.

 “Moreover, Rugged Radios needed Shopify Plus B2B company orders posted into Quickbooks Enterprise using various Shopify Company Ids and Location information. I had the distinct pleasure to collaborate with Parag Mamnani,Founder/CEO of Webgility, and his ACE technical team to deploy into our production workflow this substantial Webgility enhancement which required new Webgility backend database objects , Desktop GUI and processing flows updated in order to handle B2B order parsing.”

“Everyone I’ve encountered at Webgility is very competent, and I appreciate that they are willing to listen to their customers rather than view their product as a static entity,” said Einkauf. “It brings me peace of mind to know that they are there for us, whether to address a problem or talk about a new idea.”

Partners in Growth and Innovation 

Rugged Radios sees Webgility not just as a software provider but as a true partner in its growth journey. Founder and President Greg Cottrell believes in the importance of customer-centric partnerships.

“Rugged Radios is a customer-centric company, and we want our vendors to have the same mindset. When we find a software provider like Webgility, which offers consistently great service and listens to its customers, we know we’ve found a partner that helps future-proof our company,” said Einkauf.

With Webgility’s support, Rugged Radios has turned operational efficiency into a competitive advantage, ensuring they can scale while maintaining the reliability of their customers' trust.

Webgility Automates Ecommerce for Manufacturers

Webgility’s commitment to innovation and customer service continues to help Rugged Radios and thousands of other businesses streamline operations, save time, and drive profitability. By automating data flow between sales channels and accounting systems, Webgility empowers manufacturers to focus on what they do best—building exceptional products and lasting customer relationships.