Order processing time: from 4 minutes per order to zero.
Bases Loaded opened in 1997 as a small retailer in northern California. Twenty-plus years later, they are a top-10 national supplier for all major sporting goods manufacturers, operating 29,000 square feet of retail plus a warehouse in Folsom, California. When scaling faster than anticipated created inventory and data entry hurdles, owner Dan Wells turned to Webgility.
Scaling faster than the back office could keep up
Bases Loaded started as a small retail shop and grew into one of the largest baseball, softball, and fastpitch equipment suppliers in the country, serving hundreds of thousands of teams. But as the business expanded, the data entry and inventory management side of operations became a serious bottleneck.
Owner Dan Wells was selling from a large retail location and across multiple online channels simultaneously. Each online order required manual processing and reconciliation against his QuickBooks Point of Sale system. With the volume Bases Loaded was pushing through, the four-minute-per-order manual workflow was consuming enormous amounts of staff time.
At the end of 2011, after evaluating several alternatives, Wells needed a solution that could connect QuickBooks POS, Amazon, and his Yahoo store platform, all while being robust enough to handle a top-10 national supplier's order volume.
Webgility connected the channels, eliminated manual processing, and unlocked scale
Webgility's ecommerce accounting automation solution met every qualification Dan Wells had set: it connected QuickBooks POS, Amazon, and the Yahoo store platform in one integrated system. Orders that once required four minutes of manual processing now post automatically.
With order processing time effectively at zero, the Bases Loaded team could fulfill more orders faster without adding staff. Inventory accuracy improved dramatically as sales from every channel updated QuickBooks POS in real time, keeping stock levels reliable across the retail floor and the online warehouse operation.
See Webgility in Action.
A real instance pre-loaded with sample orders, channels, and accounting entries. Nothing to install. No account needed.
"We needed a solution that could connect QuickBooks POS, Amazon, and our Yahoo store. Webgility was robust and met every qualification. Order processing went from four minutes to zero."
4 minutes to zero
Each order that once required four minutes of manual processing now flows automatically from sales channel to QuickBooks POS without any staff intervention.
National scale, lean team
As a top-10 national supplier serving hundreds of thousands of teams, Bases Loaded fulfills higher order volumes without proportionally increasing back-office headcount.
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