In the vast realm of online shopping, ecommerce payment processors are the unsung heroes behind every successful transaction. They seamlessly handle the intricate dance between customers and merchants. This dance, in turn, ensures that money flows smoothly and securely from one virtual pocket to another.
Forecasts expect the global payment processor market to grow from $50.87 billion in 2023 to $84.57 billion by 2028. And businesses need secure, reliable, cost-effective solutions to process their payments.
So what exactly are payment processors, and how do they work their magic? In this definitive guide, we'll unravel the enigma of ecommerce payment processing services. So grab your virtual wallet, and let's dive in!
What are ecommerce payment processors?
Ecommerce payment processors, in the simplest terms, are systems or services that handle transactions for ecommerce businesses. When a customer purchases online, the payment processor ensures that the transaction goes through smoothly.
Payment processors help to facilitate payments by securely transferring funds from the customer's chosen payment source to the merchant. They also provide security features such as fraud protection, encryption, and data storage.
How ecommerce payment processing works in online payments
Ecommerce payment processing involves complex, interconnected steps that occur within seconds. When a customer enters their card details to make a purchase, the payment gateway encrypts this information and sends it to the payment processor.
The payment processor acts as an intermediary and forwards this information to the customer's bank to verify the available funds and confirm the transaction.
Upon receiving approval from the customer's bank, the payment processor sends authorization back to the merchant, allowing them to finalize the purchase. The merchant can then ship the product or provide the service purchased.
At the end of the business day, the merchant sends all their approved authorizations in a batch to their payment processor. The processor then coordinates with the respective banks to transfer the funds from the customers' accounts to the merchant's account.
Security remains an important step throughout this process. Sophisticated encryption methods protect sensitive customer information every step of the way.
Ecommerce payment processors vs. payment gateways
While it's common to use the terms "payment processors" and "payment gateways" interchangeably, they refer to two distinct components of the online transaction process.
A payment processor is an institution that works in the background to handle the transaction between the buyer and seller securely. It communicates the payment information between the customer's and merchant's banks.
A payment gateway is a tool that authorizes the transfer of funds between buyers and sellers. This transfer is, essentially, the online equivalent of a physical point-of-sale terminal located in most brick-and-mortar retail outlets.
In other words, the payment gateway sends the payment request from the website to the payment processor, which handles the rest of the transaction process. Both are crucial for the ecommerce payment process, but they have distinct roles and functionalities.
Benefits of ecommerce payment processors
Ecommerce payment processors bring a multitude of benefits for both businesses and consumers.
- They enhance security: These systems employ robust security measures such as encryption, tokenization, and fraud prevention mechanisms to protect sensitive financial data during online transactions.
These mechanisms ensure customer information remains confidential and secure from potential threats.
- They simplify transactions: Payment processors make online purchases quick and easy. They streamline the buying process by automatically handling payment information, making checkouts faster and more user-friendly.
This process can lead to increased conversion rates and higher customer satisfaction.
- They help you accept broad payment types: Most ecommerce payment processors support popular payment methods, such as credit and debit cards, digital wallets, and online banking.
Offering customers the convenience to choose their preferred mode of payment enhances the shopping experience.
- They come with seamless integrations: Ecommerce payment processors can integrate easily with various ecommerce platforms and shopping carts, providing a seamless checkout experience for customers.
They also offer compatibility with different currencies, making them a viable solution for businesses targeting international markets.
- They offer detailed reporting: Many payment processors provide comprehensive transaction reports, enabling businesses to track sales, monitor trends, and make informed decisions.
Reporting can be a valuable tool for business owners seeking to optimize their sales strategy and improve their financial management.
- They're cost-effective: Implementing an ecommerce payment processor can be more cost-effective than establishing traditional merchant accounts, especially for small to medium-sized businesses.
They typically offer straightforward pricing structures, with flat-rate or pay-as-you-go options.
Ecommerce payment processors are pivotal in facilitating secure, efficient, and flexible online transactions, making them essential to any successful ecommerce business.
Best online payment processing solutions and providers
Here are some top-notch ecommerce payment processors that have proven their reliability and efficiency.
PaymentCollect is an efficient payment processing solution well-suited for businesses of all sizes.
This comprehensive service aims to simplify the payment process, providing user-friendly software that integrates seamlessly with QuickBooks software.
- Simplicity: With its intuitive interface, PaymentCollect simplifies the process of accepting payments, reducing businesses' administrative burden.
- QuickBooks integration: PaymentCollect seamlessly integrates with all QuickBooks products to provide an efficient solution for securely processing payments and invoices. And until October 3, 2023, it's making it possible for QuickBooks Point of Sale customers to keep using the platform after the sunset date.
- Automated data entry: Payments are automatically entered into the QuickBooks software, eliminating the need for manual data entry.
- Security: PaymentCollect upholds rigorous security standards and protects transactional data with advanced encryption technology.
- Exceptional customer support: PaymentCollect is available 24/7 to address any issues or queries, ensuring the smooth operation of business transactions.
Businesses can enhance their checkout experience, improve security, and ultimately boost customer satisfaction with the power of PaymentCollect.
Stripe is a leading ecommerce payment processor renowned for its versatility and robustness.
As an end-to-end payment platform, it offers a comprehensive suite of services catering to online and mobile transactions and subscription-based and marketplace-oriented business models.
- Ease of integration: One of the standout benefits of Stripe is its ease of integration with various platforms and its user-friendly interface.
The setup process is straightforward and offers developers extensive documentation and support.
- International: Stripe also shines in its international capabilities. It supports over 135 currencies and various payment methods, making it an excellent choice for businesses with a global customer base.
- Enhanced security: Security is another area where Stripe excels. It complies with the highest industry standards, offering built-in fraud detection and adhering to stringent data encryption protocols.
- Competitive pricing: Stripe provides transparent pricing with no hidden fees, making it a cost-effective solution for businesses of all sizes. Standard fees start at 2.9% plus 30 cents per successful credit card charge.
Stripe is a highly versatile ecommerce payment solution with many features and an intuitive infrastructure. It's a great option for businesses looking to provide their customers with the best possible online checkout experience.
A household name in the digital payment industry, PayPal is globally recognized and widely used by customers and merchants. As a payment processor, PayPal brings a multitude of advantages to ecommerce businesses.
- Brand awareness: PayPal's widespread usage and recognition instill trust in customers, making them more likely to complete a purchase when they see PayPal as a payment option. This trust also stems from PayPal's robust security measures, which include data encryption and fraud protection.
- Integrations: PayPal's seamless integration with a range of ecommerce platforms enhances user experiences by providing a smooth and quick checkout process, translating to higher conversion rates for ecommerce businesses.
- Flexibility: PayPal offers flexibility in payment methods. Aside from standard credit or debit card payments, PayPal supports alternative payment methods such as PayPal Credit, Venmo, and even Bitcoin. You can also accept payments in 25 currencies.
- User-friendly: PayPal's easy-to-navigate interface and detailed transaction history make it simpler for businesses to manage their finances. It also provides a user-friendly platform for customers, making purchasing and tracking their spending easy. In essence, PayPal's efficiency, security, and popularity make it a reliable and advantageous choice for ecommerce payment processing.
PayPal fees vary depending on the payment method. Standard credit card payments come out at 2.99% plus a fixed fee based on your region. Meanwhile, QR code transactions over $10 are 1.90% plus the fixed fee.
Square is a versatile payment processor well-suited for small to medium-sized businesses.
- Simplified setup: Square's setup process is straightforward, with no activation fees or long-term contracts, making it an ideal choice for businesses that need to get up and running quickly.
- Mobile optimization: Square offers a range of mobile solutions, such as point of sale (POS) systems for in-store purchases and virtual terminals for online payments. It also has a mobile app that allows businesses to track their sales, manage customer information, and analyze real-time trends.
- Comprehensive support: Square stands out for its comprehensive support and customer service. Its technical support team is available 24/7, so merchants can always get help if they encounter issues with their accounts or transactions.
- Affordable pricing: Square's pricing is straightforward and affordable. Its flat-rate processing fee starts at 2.9% plus 30 cents per transaction, making it a cost-effective choice for businesses of all sizes.
- QuickBooks integrations: Using a Square-QuickBooks integration can ensure up-to-date inventory and that every online or in-person transaction posts to QuickBooks accurately and on a regular schedule.
Square is one of the most reliable ecommerce payment solutions on the market today. Its comprehensive features, low costs, and high-level customer service make it an ideal choice for businesses looking to streamline their payment processing.
Contrary to common perception, Authorize.Net is more than just a payment gateway. It also functions effectively as an ecommerce payment processor. And it has a few key benefits.
- Scalability: Authorize.Net is highly scalable, making it suitable for businesses of all sizes. It allows merchants to process hundreds of payments daily with ease and efficiency.
- Compatibility: Authorize.Net is compatible with various shopping carts, ecommerce platforms, and content management systems (CMS), making it easy to integrate with existing systems and get up and running quickly.
- Security: As with other payment processors, Authorize.Net provides comprehensive security features such as address verification, fraud prevention tools, and data encryption protocols to ensure customer data remains secure.
- Reliability: In addition to its robust security measures, Authorize.Net is also known for its reliability. Its servers are highly reliable, ensuring a smooth and uninterrupted checkout process.
Under the All-in-One subscription, Authorize.net charges 2.9% plus 30 cents per transaction. There's also a gateway-only subscription.
Adyen is a global payment company that allows businesses to accept ecommerce, mobile, and point-of-sale payments. Catering to a global audience, Adyen supports all significant international credit cards and local payment methods.
- No hidden fees: Adyen doesn't hide fees or setup costs. And it offers a fixed processing fee rate plus a payment-method-specific fee. This structure makes it easy to calculate and budget for payment processing expenses.
- Customizable payment pages: Adyen's tools allow merchants to create a payment page that reflects their branding and values. Customization creates an overall more engaging, omnichannel experience for customers.
- Local payment methods: Adyen supports multiple local payment methods in various countries, making it easier for merchants to tap into new markets and expand their global reach.
- Risk management: Adyen also has sophisticated tools that help merchants reduce fraud and protect their customers from scams and unauthorized charges.
Adyen's ability to accept payments in various currencies makes it easy for merchants to tap into new markets, helping them increase their revenue.
Payline Data is a dynamic payment processor focused on delivering tailor-made solutions for businesses of all sizes.
It goes beyond traditional payment processing to offer diverse services and integrated solutions that adapt to your business's unique needs.
- Customized solutions: Payline Data's strength lies in its ability to provide solutions that cater to specific business needs. Whether yours is a small business or an enterprise, you can benefit from a payment system designed to meet your unique requirements.
- Transparency: Payline Data is committed to maintaining full transparency with its clients. There are no hidden fees, and the pricing structure is clear and easy to understand. The company charges 0.75% plus 20 cents per online transaction plus $20 per month.
- Security: With advanced security measures, businesses can rest assured that all transactions are protected against fraud. Payline Data uses secure encryption technology and complies with Payment Card Industry Data Security Standards (PCI DSS).
- Exceptional customer support: Payline Data provides top-tier customer service, with a dedicated account manager to assist with any issues during setup or operation.
With these benefits, Payline Data holds a strong position as a versatile and reliable ecommerce payment processor. It's a valuable choice for businesses looking for a diverse, secure, and customer-centric payment solution.
Venmo, a service of PayPal, is a mobile payment app widely popular for its simplicity and convenience.
It allows quick, easy person-to-person transfers, bill splitting, and online payments. In ecommerce, Venmo presents itself as an innovative solution for businesses and customers.
- User-friendly: Venmo's interface is intuitive and makes transactions straightforward and quick. This interface adds to the overall user experience and encourages repeat purchases.
- Social sharing features: Unique to Venmo, transactions can come with notes and be shared on the Venmo stream, promoting engagement and social interaction.
- Security: As a subsidiary of PayPal, Venmo employs high-level security measures to protect user information and prevent fraudulent activities.
- Widespread user base: With a large and growing number of users, particularly among the younger generation, businesses using Venmo can tap into a broad customer base.
- Instant transfers: Venmo offers an instant transfer feature that moves money to your bank account in minutes, improving business cash flow.
In terms of fees, Venmo charges 1.9% plus 10 cents. Overall, Venmo is an innovative and secure payment solution that's the best fit for businesses looking to offer convenient and enjoyable payment experiences.
Clover is an all-in-one payment service that integrates the functions of a cash register, card payment terminal, and POS system. As an ecommerce payment processor, Clover brings several noteworthy advantages to businesses.
- Comprehensive solutions: Clover offers a range of hardware and software that businesses can tailor to their needs, making it a versatile choice for small and large enterprises.
- Seamless integrations: Clover seamlessly integrates with various ecommerce platforms, ensuring a smooth and efficient checkout process for customers. Meanwhile, a Clover-QuickBooks integration helps businesses ensure accurate inventory and payment data by automatically posting all orders to the accounting platform.
- Data analytics: Clover provides insightful data analytics and reporting features to help businesses make informed decisions and strategies.
- Security: Clover adheres to strict PCI-DSS guidelines and employs end-to-end encryption to secure all transactions, instilling confidence in businesses and customers.
Clover's interchange fees make up the majority of credit card processing expenses. They start at a flat charge of 10 cents plus a percentage of the transaction amount. Clover is a robust and user-friendly ecommerce payment processor combining comprehensive payment solutions with essential business management features.
Braintree specializes in mobile and web payment systems for ecommerce companies. It provides businesses with a secure, customizable payment system that integrates seamlessly with popular ecommerce platforms.
- Seamless integrations: Braintree easily integrates with ecommerce platforms like Shift4Shop, BigCommerce, WooCommerce, Adobe Commerce, and more.
- Diverse payment options: Braintree supports an array of payment methods, including all major credit and debit cards, PayPal, Venmo, and even digital wallets like Apple Pay and Google Pay. This variety ensures businesses can cater to a wide customer base with varied payment preferences.
- Advanced fraud protection: Braintree helps businesses detect and prevent fraudulent activities, enhancing transaction security.
- Transparent pricing: Braintree offers a straightforward and competitive pricing structure with no hidden fees, making it a cost-effective choice for businesses of all sizes.
Braintree payment fees start at 2.59% plus 49 cents per transaction. Overall, Braintree stands out as a reliable and flexible ecommerce payment processor.
Cybersource, a subsidiary of Visa, is a well-established global payment gateway.
- Global reach: Cybersource supports a wide range of global payment methods and checkout templates in more than 40 countries and 42 languages.
- Fraud management: Cybersource offers advanced fraud management solutions using machine learning, helping businesses identify and prevent fraudulent transactions while maximizing valid orders.
- Secure transactions: Cybersource adheres to high-security standards and offers tokenization services, ensuring the security and protection of all transactions and customer data.
- Integrations: Cybersource's flexible APIs make integrating payment gateways with various ecommerce platforms easy, enhancing operational efficiency.
Cybersource's global reach, robust security measures, and powerful analytics make it a compelling choice for businesses seeking a comprehensive and reliable ecommerce payment processor.
Overall, finding the best payment processor for ecommerce will depend on your needs as a seller. Carefully assessing and comparing each option can help you discover the best ecommerce payment processing for your business.
How to use your online payment processor effectively
Effective use of your ecommerce payment processor is key to jumpstarting a healthy business.
- Understand your customer's preferences: Recognize your target audience's preferred payment methods. Your payment processor should cater to these preferences to ensure a smooth and convenient checkout experience.
- Ensure seamless integrations: Your payment processor should integrate seamlessly with your ecommerce platform. A seamless integration ensures an uninterrupted and efficient checkout process, enhancing customer satisfaction and increasing conversion rates.
- Leverage analytics: Most ecommerce payment processors offer useful analytics and reporting features. You can use these tools to gain insights into customer behavior, monitor sales trends, and formulate effective business strategies.
- Maximize security measures: Use all the security features your payment processor offers. These features protect your business from fraudulent activities and build trust with your customers.
- Explore global opportunities: If your payment processor supports multiple currencies and payment methods, consider expanding your business internationally. These opportunities can significantly broaden your customer base and boost sales.
- Provide excellent customer support: Use the support services offered by your payment processor to address any transaction-related issues swiftly. Prompt and effective customer support can significantly enhance your business reputation and customer loyalty.
Secure payments and reduce credit card processing fees with Webgility
Webgility Payments, powered by PaymentCollect, is an ecommerce payment solution that can help you save on payment processing fees, offer more diverse payment options, and keep using QuickBooks Point of Sale after the October 2023 sunset date.
This fully integrated solution allows you to process in-person and online payments directly within QuickBooks Desktop or QuickBooks Online and get real-time results through a fail-safe system that ensures full payment receipt.
Give customers the payment options they expect and accept chip cards, mobile payments, PIN debit cards, mobile wallet payments, recurring payments, gift cards, and more in your online store or through POS terminals.