Tax season exposes every gap in your ecommerce accounting. Sales tax collected by Amazon does not match what Shopify reports. Marketplace fees are buried in payout summaries.

Most ecommerce teams struggle with QuickBooks expense vs. bill decisions and create reconciliation chaos without realizing it.

Most ecommerce businesses use Xero tracking categories, but few unlock their full potential. Without the right structure, hidden margin leaks and endless reconciliation headaches can slow growth and cloud decision-making.

Amazon Seller Central reports show sales totals but hide the numbers that actually matter.

Your sales dashboard shows one revenue number. Shopify shows another. QuickBooks shows a third. You spend hours every week exporting CSVs, merging spreadsheets, and trying to figure out which number is actually correct.

B2B orders arrive with purchase order numbers, NET 30 terms, and trading partner codes that your ecommerce platform cannot process. Manual workflows break when you scale from five wholesale accounts to fifty.