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Live Join Beyond Sync Sep 24 · 10AM PT Event Join Beyond Sync Sep 24 Register
No Session Scheduled

The next teardown is in the works

We run the Ecommerce Clinic live, one real settlement at a time. The next session isn't on the calendar yet, but when it is, you'll be the first to know.

How It Works

30 minutes. Real books. Torn all the way down.

This isn't a webinar with 45 minutes of slides and a 5-minute Q&A. Each week we put a real set of ecommerce books on the table and tear them down to the transaction, show you where the close breaks, and rebuild it clean. Live, with a Webgility accounting expert in the room.

Part 01
The Books
Every session starts with a real set of ecommerce books.
Part 02
The Teardown
We take the books apart with real data.
Part 03
Open Q&A
Bring your setup, your channel mix.
This Session

The top line and the bottom line get all the attention. Your decisions live in between.

Once the books are reconciled, the P&L stops being a formality and becomes the most useful page in your business, if you know how to read it. Most operators glance at revenue and net profit and miss everything in between. This week we read one clean P&L the way an operator should: gross margin tells you the product works, contribution margin (after fees, shipping, and ads) tells you the sale works and is the number that should drive your next decision, and operating margin tells you the business works. We show you which lines to watch and how to turn the statement from a record into a plan. In QuickBooks or Xero it's all there, most people just never read past the totals. 

Read it in layers
Gross margin is the product. Contribution margin is the sale, after fees, shipping, and ads. Operating margin is the business. Three questions, three different lines.
Contribution margin is the decision number
It's what each additional sale actually adds, and what tells you whether you can afford more ad spend, a lower price, or a hire. Most P&Ls bury it.
Watch the trend, not the total
A fee line creeping up, ad spend outpacing contribution, COGS drifting. The moving lines are the story, and we show you which ones to watch.
ONE P&L, READ IN LAYERS
Gross margin: the product works
Revenue minus COGS. $100,000 in sales, $40,000 of product, a 60% gross margin. Looks great, but it's only the first cut.
Contribution margin: the sale works
Take out fees, shipping, and ads and you're at 32%. This is the number that decides whether you can afford to grow.
Operating margin: the business works
After overhead, you keep 10%. Healthy, but only because the two lines above it held up.
Same P&L, three very different numbers: 60% gross, 32% contribution, 10% operating. Your decisions ride on the middle one, the line most people never read.
Who Should Attend

Built for operators who are past the basics.

Multichannel sellers on 2+ platforms
Shopify plus Amazon, Walmart, eBay, or any combination.
Founders running their own P&L
You read the numbers yourself.
Bookkeepers and accountants
If you close books for sellers on QuickBooks or Xero.

The close gets harder as you scale.

At $300K in annual ecommerce revenue, a missing fee classification is an annoyance. At $3M, it's a margin decision being made on the wrong number. The Clinic is built for the range where that distinction starts to matter.

Typical attendee revenue$500K to $10M
Typical channel mix2 to 5 platforms
Accounting systemQuickBooks or Xero
Cost to attendFree

Don't miss next time.

Sign up above to get notified the moment registration opens.

The Demo

Find out what your operational gaps are actually costing you.

Our team of experts will help surface your operations and finance concerns. In 30 minutes, we will discuss your channels, accounting setup, leakages, inventory inconsistencies, and close process.

Operational Snapshot ● Live
Orders reconciled today 1,247 ✓
Amazon payout tied out $47,241 ✓
Exceptions resolved 3 cleared
Inventory synced All channels ✓
Books status Certified ✓