The Ecommerce Clinic

Closing the Year · A Q4 Series

Your best-selling product's margin might be a fiction. This week, we rebuild it from landed cost up.

This week, John May and Raj take one product from the supplier invoice all the way to its true landed cost, freight, duty, tariffs, and handling, and show how far that sits from what’s in your item record. Then we price a holiday bundle on the real number, because the gift sets you’re assembling right now are only as profitable as the costs underneath them.

Date

Thu, November 5

Time

12:00 PM ET

Duration

30 min

Format

Live

John May

Customer Marketing & Engagement, Webgility

Raj Sonna

Head of Accounting, Webgility

What really belongs in a unit's cost: supplier price, freight, duty, tariffs, and handling, not just the invoice
One PO walked from the supplier invoice to true item cost, and how far your margin moves
Open Q&A at the end, bring the product whose margin never quite feels right

How It Works

30 minutes. Real books. Torn all the way down.

This isn't a webinar with 45 minutes of slides and a 5-minute Q&A. Each week we put a real set of ecommerce books on the table and tear them down to the transaction, show you where the close breaks, and rebuild it clean. Live, with a Webgility accounting expert in the room.

Part 01

The Books

Every session starts with a real set of ecommerce books.

Part 02

The Teardown

We take the books apart with real data.

Part 03

Open Q&A

Bring your setup, your channel mix.

This Session

The invoice price isn't the cost. That's why your margin is a guess.

Most sellers price and judge margin off the supplier’s invoice price, but that number leaves out freight, duty, tariffs, and the handling it takes to get a unit onto a shelf, often 30% or more of the real cost. Book only the invoice and your landed cost is understated, your COGS is understated, and your gross margin looks better than it is. This week we take one PO and build the true landed cost from the ground up, then price a holiday bundle on it, because the gift sets and kits you’re assembling for Q4 multiply every costing error inside them. In QuickBooks or Xero, get landed cost right and your margin finally tells the truth.

Landed cost, not invoice cost

Freight, duty, tariffs, and handling all belong in a unit's cost. Leave them out and every margin you calculate is too high.

A bundle hides its math

A gift set's cost is the sum of its parts' landed costs, plus the packaging to kit it. Price it on invoice costs and the holiday discount quietly eats the margin.

Where the margin fiction comes from

A product that looks like 64% on invoice cost can be 46% landed. The gap isn't rounding, it's the cost your books never captured.

THE TRUE COST OF ONE UNIT

Invoice cost: $18

What's in the item record, and what most margins quietly get calculated from.

Landed cost: $27

Add $9 of freight, duty, and handling to the $18 invoice and that's the real unit cost.

The margin gap

On a $50 price, a 64% margin on invoice cost is really 46% landed. The other 18 points were never there.

A $50 product with an $18 invoice cost looks like 64% margin. Landed, at $27, it's 46%. Build that product into a discounted holiday bundle and the costing error compounds.

Who Should Attend

Built for operators who are past the basics.

Multichannel sellers on 2+ platforms

Shopify plus Amazon, Walmart, eBay, or any combination.

Founders running their own P&L

You read the numbers yourself.

Bookkeepers and accountants

If you close books for sellers on QuickBooks or Xero.

The close gets harder as you scale.

At $300K in annual ecommerce revenue, a missing fee classification is an annoyance. At $3M, it's a margin decision being made on the wrong number. The Clinic is built for the range where that distinction starts to matter.

Typical attendee revenue$500K to $10M

Typical channel mix2 to 5 platforms

Accounting systemQuickBooks or Xero

Cost to attendFree

Past Sessions

Catch up on what you missed.

The Ecommerce Clinic

Your Ecommerce Sales Are Growing But Which Channels Actually Make Money?

August 27, 2026

The Ecommerce Clinic

Your Ecommerce Payout Doesn't Match Here's Where to Look

August 20, 2026

The Ecommerce Clinic

Your Amazon Deposit Doesn’t Match Your Sales Here’s Why

August 13, 2026

View All Past Sessions →

Watch a live teardown. Then close your own books.

The Demo

Find out what your operational gaps are actually costing you.

Our team of experts will help surface your operations and finance concerns. In 30 minutes, we will discuss your channels, accounting setup, leakages, inventory inconsistencies, and close process.

Schedule a Demo → Try for Free →

Operational Snapshot ● Live

Orders reconciled today 1,247 ✓

Amazon payout tied out $47,241 ✓

Exceptions resolved 3 cleared

Inventory synced All channels ✓

Books status Certified ✓

✦ Books Closed & Certified

Your best-selling product's margin might be a fiction. This week, we rebuild it from landed cost up.

Register for This Week's Teardown

You're registered.

30 minutes. Real books. Torn all the way down.

The invoice price isn't the cost. That's why your margin is a guess.

Built for operators who are past the basics.

The close gets harder as you scale.

Catch up on what you missed.

Watch a live teardown. Then close your own books.

Find out what your operational gaps are actually costing you.