One of the biggest challenges of being a small, independent retailer is that you have all of the challenges of big retailers, but none of the resources they have to tackle those challenges. Omni-channel – the act of serving customers holistically across multiple touch points – is no different. Consumers want is to shop how they want, in which channels they want, in an interaction with a retailer or brand that is seamless and consistent.
Retailers finding themselves forced to focus on the basics: how much inventory do they have to sell, what kind of product information can they provide to help consumers buy, and how much does it cost to fulfill it? The hidden costs of omni-channel strategies are emerging, and they’re not pretty. Download now to learn about the hidden costs of omni-channel – and how to avoid them.
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