202.9M
Shoppers from Thanksgiving through Cyber Monday 2025
LIVE WEBINAR
The accounting nightmares to fix before BFCM.
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03
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WHY ATTEND
It Starts With Your Best Sales Day. It Ends With Your Worst Close.
Black Friday Cyber Monday sales end, but refunds, chargebacks and delayed payouts keep hitting your books for weeks.
The bigger your BFCM, the bigger the cleanup. Get ahead of it at Ecom After Dark.
$15.1B
Expected in U.S. online sales on Cyber Monday 2026 alone, per Adobe
$47.5B
Adobe’s forecast for U.S. online spending in Cyber Week 2026
Thursday, October 29, 2026
9:00 AM PT
60 min
Virtual
Live Webinar
FREE Webinar
BFCM Accounting
HOW IT BREAKS
Your Biggest Sales Week Can Be Your Scariest Accounting Week
At 50 orders a day, one mistake gets noticed. At 5,000, it disappears into your books. Here’s how the rush turns small gaps into big problems.
THANKSGIVING NIGHT
The Orders Start
Orders pour in from every channel at once, and stock counts can’t keep up. You start selling items you no longer have. Cancellations and refunds follow.
BLACK FRIDAY
Discounts Stack Up
Promo codes, bundles and sitewide deals overlap in ways you never planned. Margins quietly vanish.
CYBER MONDAY
Volume Peaks
The biggest online shopping day of the year. Orders, fees and payouts land faster than anyone can check them. Errors slip through unnoticed.
THE WEEK AFTER
Money Goes Missing
Refunds, returns and chargebacks roll in. Reserves hold back payouts, so deposits stop matching sales. Cash flow takes the hit.
MONTH-END
The Close Breaks
Thousands of transactions to reconcile, duplicates hiding in the pile, and no one sure which numbers are right. The close drags on for weeks.
SPEAKERS
Meet Your Guides Through the Night
Parag Mamnani
Founder & CEO
Brings more than two decades of experience working with ecommerce sellers and a deep understanding of BFCM pain points, from the sales surge to the accounting aftermath.
Vikram Bhaskaran
CMO
Draws on more than two decades in marketing to share BFCM growth hacks, fresh campaign ideas and a plan built around your numbers.
John May
Customer Engagement
Puts sellers’ real BFCM challenges at the heart of the conversation and asks the questions you want answered.
Rajeshwari Sonna
Ecommerce Accounting Expert
Unpacks the accounting behind the BFCM rush, from refunds and fees to payouts and inventory, and shows what to check before and after the surge.
WHAT YOU’LL LEARN
Four Chapters. Four Nightmares. Can You Answer These?
We hear these questions from sellers every peak season.
On October 29, we’ll show you where the answers are hiding.
Trace
Chapter 1
The Missing Money
Which of my BFCM deals will actually make money?
Should you increase your BFCM ad budget?
ROAS says scale. Your margin might say stop.
BFCM bundle economics
Buy 2, get 1 free. Great offer. Bad math?
Unpack
Chapter 2
The Payout Puzzle
My payout landed. But what’s actually inside it?
Where did the rest of the payout go?
Fees, refunds and reserves come out before the money lands.
The cost of a BFCM return
A $100 refund can cost more than $100.
Count
Chapter 3
The Inventory Nightmare
My stock says one thing. My books say another. Which one is right?
BFCM inventory: stockout vs overstock
Which costs you more: selling out or buying too much?
Is your COGS telling the truth?
If it’s off, so is every margin you’re planning around.
Close
Chapter 4
The Month-End Monster
The rush is over. So why does closing the month feel worse?
Are your books ready for 3X order volume?
Your storefront can handle the traffic. Can your accounting?
What happens when BFCM transactions duplicate?
One duplicate is annoying. 300 duplicates can wreck your close.
