Know Your
Real Margin
Webgility captures the order-level fees, shipping costs, refunds, discounts, taxes, fulfillment costs, and adjustments that decide whether a sale was actually profitable.
68% Margin. 99% Wrong.
A single $89 Shopify order with a $28 product cost sits at 68% margin. Sure. But after the Shopify transaction fee, payment processing, shipping label, and return reserve, you're looking at an actual margin of $34.99. That's 39%.
Margin math without context is dangerous because you depend on this for everything, from stocking product to running discounts. Webgility captures all cost layers at the order level: not estimates, not allocations, but the actual costs. And gives you precise visibility by channel and SKU.
Every Fee Lands in Its Own Account
Fees don't disappear into the net payout because every channel has its own clearing account. Amazon referral fees post separately. Shopify transaction fees post separately. Nothing gets absorbed.
By the time the deposit hits your bank, QuickBooks already has the full breakdown — each cost in the right account, traced to the right order. No reverse-engineering. No cleanup.
Amazon and Shopify Aren't the Same Margin
Amazon's fee structure (referral fees, FBA fees, advertising, co-op deductions) produces a fundamentally different margin profile than Shopify even on identical products. You need channel-level visibility, not blended averages.
Webgility maps each channel's fee structure to the correct accounts in QuickBooks, so your channel P&L shows the true cost of selling on each platform, not what it looks like before fees come out.
See Webgility in Action.
A real instance pre-loaded with sample orders, channels, and accounting entries. Nothing to install. No account needed.
Pricing, Ad Spend, and SKU Mix: All Better
When you know your true per-unit margin by channel, decisions change. The product you're scaling on Amazon may be losing money after FBA fees. The SKU you're barely promoting on Shopify may be your highest-margin item. Ad spend follows margin, not revenue, and that changes the number you're optimizing.
Channel allocation
Know which channels produce real margin before you decide where to grow. Scale Shopify DTC if it's 39%. Renegotiate Amazon FBA terms if it's 22%. Data you can act on.
SKU-level profitability
The product generating the most revenue isn't always your highest-margin item. Webgility shows you true margin per SKU per channel, so you know which products are actually worth scaling and which ones look good on revenue but bleed margin after fees.
Pricing confidence
Price changes become straightforward when you know exactly what a unit costs on each channel. No more guessing at margin impact. The model is live, order-level, and always current.
Find out what your operational gaps are actually costing you.
Our team of experts will help surface your operations and finance concerns. In 30 minutes, we will discuss your channels, accounting setup, leakages, inventory inconsistencies, and close process.