Planning Needs Clean Numbers
Webgility gives finance teams reconciled ecommerce data without days of cleanup, so forecasting, margin analysis, cash planning, and board reporting start from trusted numbers.
Your Finance Function Is Running on Cleanup Mode
Your team is capable. They're spending their time on the wrong problems. In a multichannel ecommerce operation without proper data infrastructure, close week is a reconstruction project: someone is chasing Amazon settlement reports, someone else is reconciling Shopify payouts against the bank statement, and a third person is explaining to your CPA why QuickBooks doesn't match the channel dashboards. None of that is finance. It's data plumbing.
Webgility is the data plumbing layer. It pulls, validates, categorizes, and reconciles every transaction before your team opens QuickBooks. What's left for your finance function is the actual work: forecasting, margin analysis, scenario planning, board reporting. Strategic finance, not data recovery.
The Fee Structures Are Complex. We Track Them So You Don't Have To.
A single Amazon FBA order generates gross revenue, a referral fee (typically 8–15% of the sale price), an FBA fulfillment fee, an inbound placement logistics surcharge (introduced Q2 2025), storage fees if the unit sat in a warehouse, advertising co-op deductions if it ran a sponsored listing, and a return reserve held against potential reversals. The settlement arrives 14 days later as a net payout with all of it already absorbed. If nothing breaks that payout apart and posts each component to its own account, every line item disappears into revenue. Your COGS is understated. Your margin is wrong. Your P&L balances and misleads you simultaneously.
Webgility maintains the fee taxonomy for every connected platform. Each cost layer is broken out per order and posted to the correct account — referral fees to their own line, FBA fulfillment to COGS, advertising separately, return reserves tracked as contra-revenue. The accounting treatment for ecommerce is a domain, not a default setting. That expertise runs in your workflow automatically.
Amazon Added a Logistics Surcharge Last Quarter. Did Your Books Catch It?
Ecommerce platforms revise their fee structures, settlement posting schedules, and payout logic without advance notice or structured accounting guidance. Amazon introduced its inbound placement logistics surcharge mid-cycle in 2025. Shopify restructured how payment processing fees are itemized in settlement reports. Walmart updated its seller fee schedule three times in 18 months. Each change that isn't caught and remapped creates a silent distortion — the kind that produces a P&L that still balances but is carrying the wrong margin on every affected order for the entire period it went undetected.
Webgility maintains the accounting mapping rules for every connected platform as they change. When a new fee type appears in a settlement report, we map it to the correct account. When a platform changes how it reports a cost category, we update the translation logic. Your chart of accounts reflects the current reality of your channels, not the fee schedule that was accurate eight months ago.
Numbers You Can Present Without Caveats
Channel P&L with every fee category broken out. Margin by SKU with all cost layers included. Cash position accounting for settlement timing, reserve balances, and pending payouts. Inventory valuation reconciled to the count that actually exists across your channels and warehouses. All of it produced from the same reconciled data source that closes your books.
When your close takes hours instead of days, the board meeting isn't racing to catch up with month-end. You present numbers that already match QuickBooks exactly, because they came from the same source. No version control problem. No "I need to confirm one figure before the call." The numbers are what they are, and you can defend every line.
See Webgility in Action.
A real instance pre-loaded with sample orders, channels, and accounting entries. Nothing to install. No account needed.
The Visibility That Finance Decisions Actually Require
Margin analysis without all six cost layers isn't margin analysis. Cash planning without settlement timing, reserve balances, and payout lag isn't cash planning. Webgility produces each from the same reconciled transaction data — the same data that closes the books. No parallel pipeline. No reconciliation between your reporting tool and your accounting system. One source of truth.
Channel P&L, fully loaded
Gross revenue, platform fees by type, payment processing, fulfillment costs, return reserves, and advertising — all posted to their own accounts. Channel margin that reflects what actually happened, not what the dashboard reported before fees came out.
Cash position, not bank balance
Settlement timing, Amazon reserve balances, Shopify payout lag, and pending transactions all accounted for. The number your treasury and purchasing decisions should be based on, not the number in the bank account this morning.
Clean close, every period
Pre-validated transactions, automated categorization, specialist review every month. Your close doesn't depend on heroics. It depends on infrastructure — and the infrastructure runs every period without exception.
Imagine Starting Every Month From Numbers You Already Trust
Reconciling ecommerce books isn't your job. It's the prerequisite to doing your job. Right now, that prerequisite is costing your team 3–5 days every period: someone is chasing settlement reports, someone else is tracing discrepancies, and the close that arrives on your desk still carries caveats. Strategic finance — forecasting, scenario modeling, board preparation — doesn't start until the cleanup ends.
Certified Books Closed changes what you inherit at the start of each period. Every month, before your team opens QuickBooks, a Webgility certified specialist has already pulled every channel's data, reconciled every settlement against its constituent orders, resolved every flagged exception, and signed off on the close. You don't arrive to a reconstruction project. You arrive to a certified month — every entry validated, every account correct, every line traceable to its source order. Your job starts where it should: deciding what the numbers mean, not whether they're right.
The audit trail comes standard. Every decision made during specialist review is documented: what was examined, what was adjusted, why, and who certified it. When your auditor needs to trace a settlement entry to its source, the answer is already in the system — not a multi-day manual investigation.
Margin Visibility
Per-order margin with all six cost layers — fees, fulfillment, returns, advertising, reserves — by channel, by SKU, by period. The number your pricing and channel decisions should start from.
Margin visibility →Cash Flow Visibility
Settlement timing, reserve balances, and payout lag tracked continuously. Actual available cash — not bank balance — so treasury and purchasing decisions are grounded.
Cash flow visibility →Order-Level Processing
Every order processed at the transaction level — revenue, fees, taxes, refunds, and fulfillment costs broken out individually before any entry posts to QuickBooks.
Order processing →Accounting Automation
The reconciliation layer that eliminates manual close work — pre-validated entries, automated categorization, exception flagging, and period-accurate posting without staff intervention every month.
Accounting automation →Financial Reporting
Channel P&L, SKU margin, settlement reconciliation, and close packages — all built from the same reconciled data that closes your books. One source of truth. No parallel pipelines.
Financial reporting →Find out what your operational gaps are actually costing you.
Our team of experts will help surface your operations and finance concerns. In 30 minutes, we will discuss your channels, accounting setup, leakages, inventory inconsistencies, and close process.